About
I design the part of an Amazon listing that does the convincing.
Gallery, A+ page, Brand Story and the copy that ties it all together. I work with brands and agencies by email.
How I work
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Phone first
On a 390 pixel phone a gallery image is 358 pixels wide, and a headline that looks generous on a monitor reads at about 23 pixels there. Everything is sized for that screen and then checked on it.
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One answer per image
A shopper asks questions in a known order. Each slot answers one of them and nothing else, and the one fact worth reading first is set largest.
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Numbers get explained
If a percentage, a count or a dose is on the pack, the copy says what it means and which document backs it. You get that list of documents with the files.
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The rules are part of the brief
Image sizes, white background and fill, character limits, claim words and the newest policies are checked before export, and checked again for every new project, because they change.
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Honest tools
AI is my tool, not a stand-in for craft: scenes start from your pack shot, text and numbers are set separately, frames with defects are redone. Where a channel asks for an AI label, the file is ready for it, and the case study says so plainly.
What I do, and what I do not
I do
- Main image and gallery
- Premium and standard A+ Content, with mobile variants
- Brand Story
- Listing copy in US English
- Title and search-term drafts for Germany and France
- Rebuilds of existing galleries and A+ for existing listings
I do not
- Product photography on location
- Advertising, PPC or account management
- Seller Central support beyond the upload of the files we made
Work so far
9 concept listings in 9 categories, each shown on this site as a case study and as the product page a shopper would scroll. The brands are fictional; the rules, the checks and the files are the real thing, and your product gets the same method.
