Work · Concept listing · 2026

Tacet Calm Serum

Listing images, Premium A+ Content and Brand Story for a fragrance-free serum for sensitive, redness-prone and combination skin. A fictional brand, built as a complete US listing with EU notes to show the method end to end.

Role
Art direction, listing images, Premium A+ Content, Brand Story, listing copy
Deliverables
8 gallery images at 2000 x 2000, including one lifestyle slot with a person · Premium A+ Content, 7 modules, 15 image files · Brand Story, 3 files · listing copy in English · German and French titles and search terms
Marketplaces
Amazon US with notes for amazon.de and amazon.fr · Walmart · own store on Shopify · TikTok Shop
Client
Concept project, fictional brand
Checked before export
Title 72 of 75 characters · item highlights 122 of 125 · longest bullet 255 of 500 · description 1,467 of 2,000 · search terms 219 of 249 bytes · main image fill 87 percent against an 85 percent minimum · 28 automated checks passed · rules as of October 2026

Concept project. Fictional brand, scenes visualized with AI.

Case study: how the project reads on Behance. Amazon, Walmart, own store and TikTok Shop: the same product, built to each channel's rules.

Case study

Tap any panel to zoom

Cover

Tacet Calm Serum: a fragrance-free serum for skin that reacts, 1% ectoin and 5% niacinamide, built as a complete Amazon listing.

01 · The brief

Say less, state every dose, answer the shopper's questions in order. The listing was checked against the October 2026 rules: title 72 of 75, main image fill 87 percent, 28 automated checks.

02 · The object

One bottle, two typefaces, one vermilion dot that marks the number worth reading first. The same bottle, colors and typefaces run through the gallery, the A+ and the Brand Story, so the shopper meets one brand everywhere.

04 · In use

Morning and evening: four drops pressed in, moisturizer next, sun protection last. Cast from the late twenties to the mid-thirties, fair to deep brown skin, natural texture with nothing smoothed.

05 · Premium A+

Seven modules at 1464 px, each with its own frames, and recomposed 600 by 450 variants for the two full-width modules.

06 · The line

The comparison chart needs sister products, so the range was designed too: Calm, Hydrate and Night, one bottle shape, three jobs.

07 · Brand Story

Four cards over one background, in the sizes the template asks for: the brand card with the logo, the focus image, two questions a shopper asks.

08 · On the page

The listing in a neutral store layout on desktop and on a phone, where most people read it. The On Amazon view on this page is the live version of that layout.

End

What a client receives: the gallery, the A+ files, the Brand Story files and the texts, named and sized for upload.

Now scroll it the way a shopper would.

The same files and texts, in a product page you can read on your own phone.

Switch to On Amazon

On Amazon

Simulation. A generic store layout built in HTML, no store's interface. Buttons do nothing.

Beauty & Personal Care › Skin Care › Face › Treatments & Masks › Serums

Tacet Calm Serum, 30 ml celadon glass dropper bottle with black screen-printed label, on white
Tacet Calm Serum bottle standing on honed travertine in soft daylight, four benefit lines at right
Four small celadon lab dishes on chalk paper, one clear drop in each, labeled with the four doses
Macro of one clear serum drop sliding down a crackle-glaze celadon tile in low side light
Tacet Calm Serum dropper lifted above the open bottle, one drop forming, on pale limestone
Tacet Calm Serum bottle lying on oat linen with the dropper beside it, list of what is left out
Tacet Calm Serum bottle beside its chalk carton, turned to show the back panel, on travertine
Tacet Calm Serum held beside a woman's cheek, label facing the camera
Main image · fill 87 percent · minimum 85

Brand: Tacet

Tacet Calm Serum for Sensitive Skin, 1% Ectoin + 5% Niacinamide, 1 Fl Oz

Title · 72 of 75 characters

Fragrance-free, water-light calming gel with 1% ectoin and 5% niacinamide for reactive, redness-prone and combination skin

Item highlights · 122 of 125 characters

$2600 ($26.00 / Fl Oz)

In stock

Ships from and sold by Tacet

Brand
Tacet
Item Form
Liquid
Skin Type
Sensitive, Combination
Scent Name
Fragrance Free
Special Ingredients
Ectoin, Niacinamide
Unit Count
1 Fl Oz

About this item

  • For skin that reacts: 1% ectoin and 5% niacinamide in a clear, water-light gel, fragrance-free, made for sensitive, redness-prone and combination skin, so skin feels soothed and tone looks more even
  • What 1% ectoin does: an extremolyte that binds water at the skin surface, so skin feels calm, comfortable and less tight
  • What 5% niacinamide does: with daily use, tone looks more even and pores look refined, at a dose within the 2 to 5% range used in published cosmetic studies
  • What else is in it: 2% panthenol, 0.3% allantoin, 0.2% bisabolol for comfort, 4% glycerin, 1% betaine, 0.1% sodium hyaluronate to hold water, pH 5.8, vegan, 15 ingredients, formulated without fragrance, essential oils, denatured alcohol, dyes or silicones
  • How long it lasts: about 60 days at 4 drops twice a day, on clean face and neck, morning and evening, under moisturizer and morning sun protection, 30 ml / 1 fl oz in ceramic-coated glass, use within 12 months of opening
Bullets · 5 of 5 · longest 255 of 500 characters
Backend search terms · 219 of 249 bytes Automated checks · 28 of 28 passed before export · rules as of October 2026 For your product, the same table comes with the files.

From the brand

Tacet means it is silent

In a score, tacet tells one instrument to rest while the piece goes on. We liked that: a product that does its job and otherwise keeps quiet. So the formulas are short, every number on the label is one we can explain, and nothing is added for show. Three serums, one bottle shape, one vermilion dot that marks the number worth reading first.

Close view of the Tacet Calm Serum bottle shoulder, black dropper collar and vermilion dot

Why 15 ingredients?

Fifteen is enough for the job. Each one has a purpose we can name, and a short list is easier to read on a phone before you decide.

What does the dot mean?

The vermilion dot above the name marks the one number worth reading first on any panel. On Calm Serum, that number is 1% ectoin.

From the manufacturer

Module 1 · Premium Full Image

Tacet Calm Serum bottle on a travertine ledge in low side light with one long clean shadowTacet Calm Serum bottle on a travertine ledge in low side light with one long clean shadow

Calm, at a stated dose

Two actives, each at a dose we print on the label: 1% ectoin, so skin feels soothed, and 5% niacinamide, so tone looks more even. Around them, 13 ingredients with a job each and nothing for show. Clear and water-light, without fragrance, made for sensitive, redness-prone and combination skin. Morning and evening, 3 to 4 drops, under moisturizer.

Module 2 · Premium Three Images & Text

Borosilicate beaker of still water with one ring of ripples beside the Tacet Calm Serum bottle

1% ectoin

Ectoin is an extremolyte, a small molecule that salt-lake microbes make to hold water around themselves. On skin it does the same: it binds water at the surface, so skin feels soothed, comfortable and less tight. We use it at 1%, a dose set for skin that reacts, and we print that number on the label.

Thin film of clear serum on a glass microscope slide on a white light table

5% niacinamide

Niacinamide is vitamin B3. At 5% it sits within the 2 to 5% range used in published cosmetic studies. With daily use, skin tone looks more even and pores look refined. The studies are listed in the note at the end of this page.

Fluted glass panel casting soft striped shadows across the Tacet Calm Serum bottle

The other 13 ingredients

Around the two actives, a short base: 2% panthenol, 0.3% allantoin, 0.2% bisabolol, 0.1% low-molecular sodium hyaluronate, 4% glycerin and 1% betaine. Then water, propanediol, a cellulose thickener, a preservative pair and a citrate buffer that holds pH 5.8. No fragrance, no essential oils, no dyes, no silicones, no denatured alcohol. Thirteen, each with a job.

Module 3 · Premium Image & Text

Four celadon lab dishes with a clear drop each, on pale limestone in late side light

Read the numbers first

The label carries the numbers that matter; the formula sheet carries the rest. Each dose was chosen for skin that reacts and then written down, so you can read it before you decide and plan what to layer it with. Four of those numbers, in four dishes.

  • Ectoin 1%: binds water at the surface, skin feels soothed
  • Niacinamide 5%: tone looks more even, pores look refined
  • Panthenol 2%, allantoin 0.3%, bisabolol 0.2%: skin feels comfortable
  • pH 5.8, buffered: stated on the formula sheet, checked on every batch

Module 4 · Premium Full Image

One clear serum drop on a crackle-glaze celadon tile in low side light, its shadow long on the glazeOne clear serum drop on a crackle-glaze celadon tile in low side light, its shadow long on the glaze

Texture, up close

Tacet Calm Serum is a clear gel with the weight of water. It spreads thin, settles quickly and leaves skin feeling smooth rather than tacky, so moisturizer goes on over it. No fragrance, no essential oils, no color. The texture is the formula: 15 ingredients, and water is the first.

Module 5 · Premium Four Images & Text

Open Tacet bottle on pale stone beside folded oat linen, dropper seated in the neck, from above

Step 1: clean skin

Start on clean, dry skin, morning and evening. Lift the dropper straight up; one squeeze of the bulb draws enough for one application. Keep the glass pipette off the skin so the serum left in the bottle stays clean.

Four clear serum drops resting on a pale stone surface in soft daylight

Step 2: 3 to 4 drops

Place 3 to 4 drops across the face and the front of the neck: forehead, both cheeks, chin. Keep the dose the same morning and evening. The 60-day count per bottle assumes 4 drops twice a day.

A thin spread film of clear serum on pale stone in soft daylight

Step 3: press in

Press the serum in with flat fingertips rather than rubbing it across the skin. The gel spreads into a thin, even film and settles quickly. Give it a short moment before the next layer; there is no need to wait for it to dry fully.

Tacet Calm Serum bottle capped beside a chalk block on pale stone

Step 4: moisturizer

Follow with your moisturizer. In the morning, your sun protection goes on last. Close the bottle after each use and keep it out of direct sun. One bottle lasts about 60 days at 4 drops twice a day. Use within 12 months of opening; the open-jar symbol on the carton says 12M.

Module 6 · Premium Comparison Chart

Calm SerumCalm SerumHydrate SerumHydrate SerumNight SerumNight Serum
Made forSensitive, redness-prone and combination skinDry, tight-feeling skinSkin that looks uneven in texture
Key actives1% ectoin, 5% niacinamideHyaluronic acid, glycerin1% bakuchiol, squalane
TextureClear, water-light gelClear gel, a little richerLight fluid
WhenMorning and eveningMorning and evening, layers with CalmEvening, after Calm
FragranceNoneNoneNone

Swipe to compare

Module 7 · Premium Q&A

Before you decide

Can I layer it with retinol or vitamin C?

It layers under other leave-on products. Apply Calm Serum first on clean skin, let it settle, then the other product. If your skin reacts easily, introduce one leave-on active at a time and keep the rest of the routine unchanged for 2 weeks.

Does it have a scent?

Nothing is added for scent: no fragrance, no essential oil, no masking scent. What you may notice is the faint smell of the raw materials themselves.

How long does one bottle last?

About 60 days at 4 drops twice a day. The 30 ml bottle is ceramic-coated glass with a glass pipette. Use within 12 months of opening; the 12M symbol is on the carton.

Why 5% niacinamide and 1% ectoin?

Because we can point to a source for each. 5% niacinamide sits within the 2 to 5% range used in published cosmetic studies on the look of tone and pores. 1% ectoin sits within the use range in the ingredient supplier's data, and it is the dose we built the base around.

Product description

Tacet Calm Serum is a water-light gel for skin that reacts. It carries two actives at stated doses, 1% ectoin and 5% niacinamide, in a short base of 15 ingredients. Clear, fragrance-free, vegan. About 60 days per bottle.

Ectoin is an extremolyte, a small molecule that salt-lake microbes make to hold water around themselves. On skin it binds water at the surface, so skin feels soothed, comfortable and less tight. We use it at 1%.

Niacinamide is vitamin B3. At 5% it sits within the 2 to 5% range used in published cosmetic studies. With daily use, skin tone looks more even and pores look refined.

Around them: 2% panthenol, 0.3% allantoin, 0.2% bisabolol, 0.1% low-molecular sodium hyaluronate, 4% glycerin and 1% betaine. The formula is buffered to pH 5.8. It is formulated without fragrance, essential oils, denatured alcohol, dyes or silicones.

How to use: morning and evening, 3 to 4 drops on clean face and neck. Press in, then follow with moisturizer and, in the morning, your sun protection. One 30 ml bottle lasts about 60 days at 4 drops twice a day. Use within 12 months of opening.

The bottle is ceramic-coated glass with a glass dropper. The carton is uncoated paperboard and carries the full ingredient list, the directions and the batch number.

Description · 1,467 of 2,000 characters in the full field; the notes paragraph is not shown here

Ingredients

Water (Aqua), Niacinamide, Glycerin, Propanediol, Panthenol, Ectoin, Betaine, Phenoxyethanol, Hydroxyethylcellulose, Allantoin, Bisabolol, Sodium Hyaluronate, Ethylhexylglycerin, Sodium Citrate, Citric Acid

Directions

Morning and evening. Apply 3 to 4 drops to clean, dry face and neck. Press in with fingertips and let it settle for a moment. Follow with moisturizer and, in the morning, sunscreen. Avoid the eye area. If you use other leave-on actives, introduce one at a time.

Safety warning

For external use only. Avoid contact with eyes; if contact occurs, rinse well with water. Do a patch test on a small area of skin before first use. Stop use and ask a doctor if irritation develops. Keep out of reach of children. Store closed at room temperature, away from direct sunlight. Use within 12 months of opening.

Study references, the sister products' ASINs and the carton's company lines are placeholders in the concept and are left out here.

What a live store adds on top of this: its own interface, reviews, ads and the buy box logic. None of that is designed by the listing. Everything above this line is.

Concept project. Fictional brand, scenes visualized with AI.

Walmart

The same product for Walmart Marketplace, the second-largest marketplace in the US. Same scenes; the image text and the copy are rewritten to Walmart's rules.

What changed from Amazon

  • Images at 2200 × 2200, the size Walmart asks for (Amazon: 2000).
  • Walmart allows no benefit claims on images, so only facts stay: doses, steps, ingredients.
  • Short key features of up to 80 characters each instead of five long bullets.
  • One-paragraph description of at least 150 words, the way Walmart shows it.
  • A+ modules move to Brand Highlights when the client owns the brand.
  • Slot 02: "skin feels soothed" and "tone looks more even" became "1% ectoin, 5% niacinamide, a clear gel". Slot 08: the headline reads "Morning and evening".

Demonstration: a product page built from the Walmart files. Generic layout; buttons do nothing.

Tacet Calm Serum, 30 ml celadon glass dropper bottle with black screen-printed label, on white
Tacet Calm Serum bottle standing on honed travertine in soft daylight, four benefit lines at right
Four small celadon lab dishes on chalk paper, one clear drop in each, labeled with the four doses
Macro of one clear serum drop sliding down a crackle-glaze celadon tile in low side light
Tacet Calm Serum dropper lifted above the open bottle, one drop forming, on pale limestone
Tacet Calm Serum bottle lying on oat linen with the dropper beside it, list of what is left out
Tacet Calm Serum bottle beside its chalk carton, turned to show the back panel, on travertine
Tacet Calm Serum held beside a woman's cheek, label facing the camera

text rewritten to Walmart's rules

Tacet

Tacet Calm Serum for Sensitive Skin, 1% Ectoin + 5% Niacinamide, 1 fl oz

$2600

Key features

  • 1% ectoin and 5% niacinamide in a clear, water-light gel
  • Made for sensitive, redness-prone and combination skin
  • Skin feels soothed; tone looks more even with daily use
  • 15 ingredients, fragrance-free, vegan, buffered to pH 5.8
  • Without essential oils, denatured alcohol, dyes or silicones
  • 3 to 4 drops morning and evening, under moisturizer
  • About 60 days per bottle at 4 drops twice a day
  • 30 ml / 1 fl oz ceramic-coated glass bottle, glass dropper
Brand
Tacet
Skin Type
Sensitive, Combination
Form
Gel
Fragrance
Fragrance Free
Active Ingredients
Ectoin 1%, Niacinamide 5%
Count Per Pack
1
Volume
1 fl oz

Product description

Tacet Calm Serum is a water-light gel for skin that reacts, with two actives at stated doses: 1% ectoin and 5% niacinamide in a short base of 15 ingredients. Ectoin is an extremolyte, a small molecule that salt-lake microbes make to hold water around themselves; on skin it binds water at the surface, so skin feels soothed, comfortable and less tight. Niacinamide is vitamin B3, and at 5% it sits within the 2 to 5% range used in published cosmetic studies; with daily use, skin tone looks more even and pores look refined. Around them are 2% panthenol, 0.3% allantoin, 0.2% bisabolol, 0.1% sodium hyaluronate, 4% glycerin and 1% betaine, buffered to pH 5.8 and formulated without fragrance, essential oils, denatured alcohol, dyes or silicones. Use it morning and evening: 3 to 4 drops on clean face and neck, pressed in, then moisturizer and, in the morning, sun protection. One 30 ml bottle of ceramic-coated glass with a glass dropper lasts about 60 days at 4 drops twice a day; use within 12 months of opening. The carton carries the full ingredient list, the directions and the batch number. Ectoin is a registered trademark of bitop AG.

Own store

The product page on the brand's own store, whole and in its style: gallery, buy box, ritual, ingredients, the line, questions and the brand story.

What's included

  • The first image is a clean pack shot with no text, so the product qualifies for Google Shopping.
  • On phones the add-to-cart button stays under the thumb.
  • Gallery at 2048 × 2048, the size Shopify recommends; page sections are standard Shopify store blocks.
  • Wide banner frames come from the same scenes; no new shoot needed.

A live page inside the frame: scroll it, open the questions and the gallery. Checkout does nothing.

TikTok Shop

The same product for TikTok Shop, where people buy straight from the feed. The rules are different, so the listing is rebuilt.

What changed from Amazon

  • TikTok Shop allows no added text on any image: nine clean frames instead of infographics, the main one on white.
  • Product name on the beauty formula: brand, category, benefit, skin type, size.
  • The description must carry ingredients, directions and a patch test note.
  • People in the photos are AI-generated, and the description says so, as TikTok requires.
  • A 9:16 video under 5 MB for organic posts. A shoppable video on TikTok needs live footage, and we tell the client so.
  • The video is cut from the case's existing frames, no new shoot.

Demonstration: the product card and the video built from the TikTok Shop files. Generic layout.

Tacet Calm Serum, 30 ml celadon glass dropper bottle, on white
Woman pressing the serum into her cheek, bottle in her other hand
Hands holding the Tacet Calm Serum bottle, label facing the camera
Dropper lifted above the open bottle, one drop forming
One clear drop of serum sliding down a crackle-glaze celadon tile
One clear drop placed on the back of a hand, open bottle beside it
One clear drop of serum on a cheek, close up
Bottle lying on oat linen with the glass dropper beside it
Woman holding the 30 ml bottle beside her cheek

$26.00

Tacet Calm Face Serum with 1% Ectoin and 5% Niacinamide, Soothing Water-Light Gel for Sensitive and Combination Skin, Fragrance-Free, 30 ml

Description

A clear, water-light gel for skin that reacts. Two actives at stated doses, 1% ectoin and 5% niacinamide, in a short base of 15 ingredients. Fragrance-free, vegan, buffered to pH 5.8.

  • 1% ectoin: binds water at the skin surface, so skin feels soothed and less tight
  • 5% niacinamide: with daily use, tone looks more even and pores look refined
  • 2% panthenol, allantoin and bisabolol for comfort
  • Without fragrance, essential oils, denatured alcohol, dyes or silicones
  • About 60 days per 30 ml bottle at 4 drops twice a day
How to use

Morning and evening. 3 to 4 drops on clean, dry face and neck. Press in, let it settle, then moisturizer and, in the morning, sunscreen. Avoid the eye area.

Ingredients

Water (Aqua), Niacinamide, Glycerin, Propanediol, Panthenol, Ectoin, Betaine, Phenoxyethanol, Hydroxyethylcellulose, Allantoin, Bisabolol, Sodium Hyaluronate, Ethylhexylglycerin, Sodium Citrate, Citric Acid.

Precautions

For external use only. Do a patch test on a small area of skin before first use. Avoid contact with eyes; if contact occurs, rinse well with water. Stop use and ask a doctor if irritation develops. Keep out of reach of children. Use within 12 months of opening.

People in the photos are AI-generated.

Product card: swipe through nine frames
Feed video · 15.9 s

Delivered, file by file

  • Gallery: 8 images, 2000 x 2000, one lifestyle slot with a person, flagged for the AI tag at upload
  • Premium A+: 7 modules, 15 image files, mobile variants for modules 1 and 4
  • Brand Story: background 2928 x 1250, focus card 724 x 906, logo card 630 x 290
  • Listing copy in English: title, item highlights, 5 bullets, description, backend search terms, attributes
  • EU notes: titles and search terms for amazon.de and amazon.fr, claims to trim
  • Claims list: every line that needs a document before a real launch

Checked before export

  • Title · 72 of 75 characters
  • Item highlights · 122 of 125
  • Bullets · 5 of 5, longest 255 of 500
  • Description · 1,467 of 2,000
  • Backend search terms · 219 of 249 bytes
  • Main image fill · 87 percent, minimum 85
  • Automated checks · 28 of 28

Checked October 2026. For your product the same table comes with the files.

Want a listing built like this for your product?

Send the product facts and photos. You get questions back, then a plan and a quote.

Email Ina

ichaikadesign@gmail.com