Work · Concept listing · 2026

Dashwell Trail Set

Listing images, Premium A+ Content and Brand Story for a no-pull harness and matching leash: a front ring for the days a dog pulls, a back ring for relaxed walks, five sizes, three colors. A fictional brand, built as a complete US listing with EU notes to show the same method in another category: brighter, larger, with living subjects in the frame.

Role
Art direction, listing images, Premium A+ Content, Brand Story, listing copy
Deliverables
8 gallery images at 2000 x 2000, including a size chart in inches and centimeters and one lifestyle slot with a person · Premium A+ Content, 7 modules, 15 image files · Brand Story, 3 files · listing copy in English · German and French working titles
Marketplaces
Amazon US, with notes for amazon.de and amazon.fr: a size chart in centimeters, a GPSR responsible person, titles for a native speaker's review · also Walmart, own store on Shopify and TikTok Shop
Client
Concept project, fictional brand
Checked before export
Title 74 of 75 characters · item highlights 121 of 125 · longest bullet 176 of 500 · description 1,397 of 2,000 · search terms 151 of 249 bytes · main image fill 90 percent against an 85 percent minimum · 25 automated checks passed · rules as of October 2026

Concept project. Fictional brand, scenes visualized with AI.

Case study: how the project reads on Behance. Amazon, Walmart, own store and TikTok Shop: the same product, built to each channel's rules.

Case study

Tap any panel to zoom

Cover

Dashwell Trail Set: a no-pull harness with a front and a back ring and a matching leash. Pull less, walk more: built as a complete Amazon listing, from the main image to the Brand Story.

01 · The brief

Answer the dog owner's eight questions in order, show the dog, show the size, and never promise what a harness cannot do. The listing was checked against the October 2026 rules: title 74 of 75, main image fill 90 percent, 25 automated checks.

02 · The object

Mango nylon, gray mesh, matte black metal. Two typefaces: Outfit for headlines and numbers, Inter for the rest. One benefit per image, three pills at most. The harness, its colors and its details stay the same in every frame, from the gallery to the Brand Story.

04 · In use

A beach, a city curb, a trail: the back ring for dogs that already walk well, the front ring for dogs that pull. The dogs were cast for their chests: eleven of them, from a corgi to a golden retriever, with different coats and sizes, so the harness is seen on the dogs it is sized for.

05 · Premium A+

Seven modules at 1464 px, each with its own frames, and recomposed 600 by 450 variants for the two full-width modules: the trail and the dusk walk with the reflective piping lit.

06 · The line

The comparison chart needs sister products, so the range was designed too: Trail Set, Everyday Harness and Puppy Set, one harness, three jobs.

07 · Brand Story

Four cards over one background, in the sizes the template asks for: the brand card with the logo, the focus image, and two questions a shopper asks: why a Y-shaped front, and which size for a growing puppy.

08 · On the page

The listing in a neutral store layout on desktop and on a phone, where most people read it: the size chart at 390 px and the mobile A+ modules. The On Amazon view on this page is the live version of that layout.

End

What a client receives: the gallery, the A+ files, the Brand Story files and the texts, named and sized for upload.

Now scroll it the way a shopper would.

The same files and texts, in a product page you can read on your own phone.

Switch to On Amazon

On Amazon

Simulation. A generic store layout built in HTML, no store's interface. Buttons do nothing.

Pet Supplies › Dogs › Collars, Harnesses & Leashes › Harnesses

Dashwell no-pull dog harness in mango orange, front three-quarter view on white
Border collie wearing the Dashwell harness walking on a sunlit park path, three benefit tags
Dashwell harness with eight labeled parts: Y-front, mesh pad, D-rings, handle, piping, buckles
Dog on a sidewalk turned toward its owner by a leash on the front ring, with a two-clip diagram
Hands measuring a beagle's chest with a soft tape, size chart XS to XL by chest girth
Three steps: harness over the head, side buckles clicked, two-finger fit check
Flat lay of the Dashwell harness in Mango, Lagoon and Blueberry with the matching 5 ft leash
Woman on a beach at golden hour with a golden retriever in the Dashwell harness
Main image · fill 90 percent · minimum 85

Brand: Dashwell

Dashwell No Pull Dog Harness & Leash Set, Front Clip, Padded, Medium Mango

Title · 74 of 75 characters

Padded no-pull harness with front and back clips, reflective piping, top handle and a matching 5 ft leash, sizes XS to XL

Item highlights · 121 of 125 characters

$3499 (set of 2)

In stock

Ships from and sold by Dashwell

Brand
Dashwell
Color
Mango
Size
Medium
Material
Nylon, Polyester Mesh
Closure Type
Buckle
Pattern
Solid
Recommended Uses For Product
Walking, Training, Hiking

About this item

  • Two ways to clip: the front ring gently turns a dog that pulls back toward you, the back ring is for relaxed walks, so one harness covers training days and easy days
  • Shoulders stay free: the Y-shaped front sits on the breastbone, not across the shoulder joints, with a soft mesh-lined chest pad and four adjustment points for a snug, even fit
  • Seen at dusk: reflective piping runs along every strap, and a padded top handle gives you a steady hold at curbs, in crowds or at the clinic door
  • On in seconds: slip it over the head and click the two quick-release side buckles, no step-through, no paw lifting; machine washable on cold, air dry
  • What you get: one harness and one 5 ft leash in the same color, five sizes from XS to XL by chest measurement, and a size chart on image 5 so you can measure before you order
Bullets · 5 of 5 · longest 176 of 500 characters
Backend search terms · 151 of 249 bytes Automated checks · 25 of 25 passed before export · rules as of October 2026 For your product, the same table comes with the files.

From the brand

Dashwell started on a 6 a.m. walk

Every dog owner knows the walk that is mostly arm. We wanted gear that made the walk feel good for both ends of the leash: a clip at the front for the pulling days, a clip at the back for the easy ones, a shape that leaves shoulders free, and reflective piping for the early and the late walks. One harness, three colors, five sizes, and a leash that matches.

Vizsla wearing the Dashwell harness, head and chest, label and front ring visible

Why a Y-shaped front?

A strap straight across the chest sits over the shoulder joints and shortens the stride. The Y sits on the breastbone, so the front legs swing freely.

Which size for a growing puppy?

Measure today, choose the size whose range your dog is in now, and set the adjusters loose; the Puppy Set covers the first months, then Trail Set in whatever size the chart says.

From the manufacturer

Module 1 · Premium Full Image

Black labrador in the Dashwell harness on a forest trail, owner behindBlack labrador in the Dashwell harness on a forest trail, owner behind

One harness for every kind of walk

Dashwell Trail Set was built around one idea: the walk should feel good for both ends of the leash. The front ring turns a pull into a turn, the back ring is for easy days, the Y-front keeps shoulders free, and reflective piping brings you home at dusk. Each set includes a matching 5 ft leash.

Module 2 · Premium Three Images & Text

Corgi in the Dashwell harness waiting at a city curb beside its owner's legs

City mornings

Curbs, crossings and crowds. Clip to the front ring, keep the handle within reach, and the walk to the cafe stays calm.

Australian shepherd in the Dashwell harness standing on a rocky overlook

Weekend trails

The padded handle helps over logs and rocks, the mesh pad breathes on the climb, and the back ring lets a good walker lead the way.

Yellow labrador mix in the Dashwell harness running along the water line

Off-season beaches

Sand, salt water and a full-speed run. Rinse, machine wash on cold, air dry, and it is ready for the next one.

Module 3 · Premium Image & Text

Close view of the leash snap hook clipped to the front D-ring on the Dashwell harness chest plate

Why the clip is at the front

A leash on the back of a dog that pulls becomes a sled rope: the harder the dog leans, the better it pulls. A leash on the chest cannot be leaned into. When the dog surges, the ring turns the chest to the side and the dog comes back toward you.

  • Start on the front ring for training walks
  • Move to the back ring once the pulling fades
  • Use both rings together with a double-ended leash if you like
  • A harness changes how a pull lands; training does the rest

Module 4 · Premium Full Image

White shepherd in the Dashwell harness at dusk, reflective piping litWhite shepherd in the Dashwell harness at dusk, reflective piping lit

Built for the early and the late walk

Slim reflective piping runs along every strap, so a dog in the harness shows up in headlights from any side. The padded top handle sits over the shoulders: a steady hold at a crossing, a quick lift over a puddle, a calm grip when another dog passes.

Module 5 · Premium Four Images & Text

Hands lowering the opened Dashwell harness over a sitting labradoodle's head

1. Over the head

Unbuckle both sides and slip the harness over the head, label at the chest.

Hands clicking the Dashwell harness side buckle under a dog's chest

2. Click the sides

Close the two quick-release buckles under the chest. No paw lifting.

Two fingers under the Dashwell harness chest strap to check the fit

3. Two-finger check

Two fingers should fit flat under each strap: snug, not tight.

Hand pulling a strap through the slide adjuster of the Dashwell harness

4. Set once

Adjust the four points on the first walk; after that it goes on in seconds.

Module 6 · Premium Comparison Chart

Trail SetTrail SetEveryday HarnessEveryday HarnessPuppy SetPuppy Set
Made forDogs that pull, training and trailsDogs that already walk wellFirst walks, 8 weeks and up
Leash clipsFront and backFront and backFront and back
Leash included5 ft, matchingNo4 ft, lightweight
SizesXS to XLXS to XLXXS to S

Swipe to compare

Module 7 · Premium Q&A

Before you order

Will the front clip stop my dog from pulling?

It changes what a pull does: instead of dragging you forward, it turns the dog toward you. The habit changes with practice, so give it a few outings; patient training does the rest.

Which size should I order?

Measure the widest part of the chest just behind the front legs and use the chart on image 5. Between sizes, choose the larger one; the four adjusters take up the slack.

Can my dog wear it in the car?

No. It is not a crash-tested car restraint. For rides use a crash-tested car harness or a crate, and clip Trail Set on when you arrive.

How do I wash it?

Close the buckles, machine wash on cold in a laundry bag, air dry. No bleach, no dryer.

Product description

Dashwell Trail Set is a no-pull harness and leash for everyday walks and training walks alike. The front chest ring is the training clip: when a dog surges forward, the leash turns the chest gently to the side and back toward you, so you steer instead of hauling. The back ring is the everyday clip for dogs that already walk well. Switch between them as your dog learns.

The Y-shaped front leaves the shoulders free to move, and the chest pad is lined with soft grey mesh that lets air through. Four adjustment points, two at the neck and two at the chest, give an even fit across deep-chested and barrel-chested dogs alike. Slim reflective piping runs along every strap, and a padded handle on the back gives you a steady hold at curbs, in crowds or at the clinic door.

Putting it on takes seconds: slip the harness over the head, click the two side buckles under the chest, check that two fingers fit under each strap. The matching 5 ft leash has a padded loop handle and a swivel snap hook. Both are machine washable on cold; air dry.

Five sizes by chest measurement, from XS (13 to 17 in) to XL (30 to 40 in). Measure the widest part of the chest just behind the front legs; between sizes, choose the larger one. Available in Mango, Lagoon and Blueberry.

Please note: a harness changes how a pull feels and where it lands, it does not replace training. The harness is not a car restraint.

Description · 1,397 of 2,000 characters

Materials

Harness: 600D nylon webbing and shell, polyester air mesh lining, EVA foam padding, POM quick-release buckles, zinc alloy D-rings with matte black finish, reflective polyester piping. Leash: 600D nylon webbing, neoprene-padded handle, zinc alloy swivel snap hook.

Fit and use

Measure the widest part of the chest just behind the front legs and pick the size from the chart. Unbuckle both sides, slip the harness over the head with the label at the chest, click the two side buckles, then adjust the four points until two fingers fit under each strap. Clip the leash to the front ring for training walks and to the back ring for relaxed walks. Check the fit every few weeks on a growing dog.

Safety warning

Supervise your dog while wearing the harness. Check buckles, stitching and rings before each walk and stop using the set if any part is damaged. Not a car restraint; not for tie-out, towing or lifting a dog by the handle for more than a moment. Keep away from puppies as a chew toy.

The sister products' ASINs, the test reports for reflectivity, washing and buckle strength, and the EU responsible person's details are placeholders in the concept and are left out here.

What a live store adds on top of this: its own interface, reviews, ads and the buy box logic. None of that is designed by the listing. Everything above this line is.

Concept project. Fictional brand, scenes visualized with AI.

Walmart

The same product for Walmart Marketplace, the second-largest marketplace in the US. Same scenes; the image text and the copy are rewritten to Walmart's rules.

What changed from Amazon

  • Images at 2200 × 2200, the size Walmart asks for (Amazon: 2000).
  • Walmart allows no benefit claims on images, so only facts stay: doses, steps, ingredients.
  • Short key features of up to 80 characters each instead of five long bullets.
  • One-paragraph description of at least 150 words, the way Walmart shows it.
  • A+ modules move to Brand Highlights when the client owns the brand.
  • Image claims became facts: slot 02 "Pull less. Walk more." now reads "Two rings. One harness.", "A pull becomes a turn" became "Front ring, back ring" with where-to-clip steps, "Every part has a job" became "What is where", "1 no-pull harness" became "1 front-clip harness", "Walks you both look forward to" became "Mango Trail Set".

Demonstration: a product page built from the Walmart files. Generic layout; buttons do nothing.

Dashwell no-pull dog harness in mango orange, front three-quarter view on white
Border collie wearing the Dashwell harness walking on a sunlit park path, three benefit tags
Dashwell harness with eight labeled parts: Y-front, mesh pad, D-rings, handle, piping, buckles
Dog on a sidewalk turned toward its owner by a leash on the front ring, with a two-clip diagram
Hands measuring a beagle's chest with a soft tape, size chart XS to XL by chest girth
Three steps: harness over the head, side buckles clicked, two-finger fit check
Flat lay of the Dashwell harness in Mango, Lagoon and Blueberry with the matching 5 ft leash
Woman on a beach at golden hour with a golden retriever in the Dashwell harness

text rewritten to Walmart's rules

Dashwell

Dashwell No Pull Dog Harness and 5 ft Leash Set, Front Clip, Medium, Mango

$3499

Key features

  • Front ring for training walks, back ring for relaxed walks
  • Front clip turns a pulling dog's chest to the side, back toward you
  • Y-shaped front sits on the breastbone, leaving the shoulders free
  • Padded chest plate lined with soft grey air mesh
  • Four adjustment points: two at the neck, two at the chest
  • Slips over the head, two quick-release side buckles, no paw lifting
  • Reflective piping along every strap and a padded top handle
  • Matching 5 ft leash with padded loop handle and swivel snap hook
  • Size Medium for a 20 to 26 in chest; sizes XS to XL by chest
  • Machine wash cold, air dry
Brand
Dashwell
Color
Mango
Size
Medium
Chest Size
20 to 26 in
Material
Nylon, Polyester Mesh
Closure Type
Buckle
Leash Length
5 ft
Number of Pieces
2
Animal Type
Dog
Recommended Use
Walking, Training, Hiking
Features
Front Clip, Back Clip, Reflective, Padded, Handle
Care Instructions
Machine wash cold, air dry

Product description

Dashwell Trail Set is a no-pull harness and leash for everyday walks and training walks alike. The front chest ring is the training clip: when a dog surges forward, the leash turns the chest gently to the side and back toward you, so you steer instead of hauling. The back ring is the everyday clip for dogs that already walk well; switch between them as your dog learns. The Y-shaped front leaves the shoulders free to move, and the chest pad is lined with soft grey mesh that lets air through. Four adjustment points, two at the neck and two at the chest, give an even fit across deep-chested and barrel-chested dogs alike. Slim reflective piping runs along every strap, and a padded handle on the back gives you a steady hold at curbs, in crowds or at the clinic door. Putting it on takes seconds: slip the harness over the head, click the two side buckles under the chest, and check that two fingers fit under each strap. The matching 5 ft leash has a padded loop handle and a swivel snap hook. Both are machine washable on cold; air dry. This set is size Medium in Mango, for a chest of 20 to 26 in; Trail Set comes in five sizes by chest measurement, from XS (13 to 17 in) to XL (30 to 40 in), and in Mango, Lagoon and Blueberry. Measure the widest part of the chest just behind the front legs; between sizes, choose the larger one. A harness changes how a pull feels and where it lands; it does not replace training. Supervise your dog while it wears the harness, check buckles, stitching and rings before each walk, and stop using the set if any part is damaged. The harness is not a car restraint and is not for tie-out or towing.

Own store

The product page on the brand's own store, whole and in its style: gallery, buy box, ritual, ingredients, the line, questions and the brand story.

What's included

  • The first image is a clean pack shot with no text, so the product qualifies for Google Shopping.
  • On phones the add-to-cart button stays under the thumb.
  • Gallery at 2048 × 2048, the size Shopify recommends; page sections are standard Shopify store blocks.
  • Wide banner frames come from the same scenes; no new shoot needed.

A live page inside the frame: scroll it, open the questions and the gallery. Checkout does nothing.

TikTok Shop

The same product for TikTok Shop, where people buy straight from the feed. The rules are different, so the listing is rebuilt.

What changed from Amazon

  • TikTok Shop allows no added text on any image: nine clean frames instead of infographics, the main one on white.
  • Product name on the beauty formula: brand, category, benefit, skin type, size.
  • The description must carry ingredients, directions and a patch test note.
  • People in the photos are AI-generated, and the description says so, as TikTok requires.
  • A 9:16 video under 5 MB for organic posts. A shoppable video on TikTok needs live footage, and we tell the client so.
  • Pet supplies on TikTok Shop need category approval, and health claims are banned. Nine clean frames replace the infographics; frames with a warped logo or an extra clip were rejected.

Demonstration: the product card and the video built from the TikTok Shop files. Generic layout.

Dashwell no-pull dog harness in mango orange, front three-quarter view on white
Border collie in the mango Dashwell harness on a park path, owner's hand holding the padded leash handle
Leash snap hook clipped to the front D-ring under the DASHWELL label on the chest plate
Hands lowering the opened harness over a sitting labradoodle's head
Hands clicking the quick-release side buckle under the dog's chest
Corgi in the harness at a city crossing, leash on the front ring, owner standing beside
Vizsla wearing the harness, Y-front, label and front ring visible
Yellow labrador mix in the harness running along the water line
Black labrador in the harness on a forest trail, owner walking behind with the leash

$34.99

Dashwell No Pull Dog Harness and 5-Foot Leash Set with Front Clip for Training Walks, Padded Y-Front, Reflective, Medium, Mango

Description

A padded no-pull harness and a matching 5 ft leash for everyday walks and training walks alike. Front and back clips, a Y-shaped front, reflective piping and a padded top handle. This set: size Medium (chest 20 to 26 in), color Mango.

  • Front ring for training walks: when a dog surges forward, the leash turns the chest gently to the side and back toward you
  • Back ring for relaxed walks with dogs that already walk well; switch between them as your dog learns
  • Y-shaped front sits on the breastbone, not across the shoulder joints, with a soft mesh-lined chest pad
  • Reflective piping along every strap and a padded top handle for a steady hold at curbs and crossings
  • Matching 5 ft leash with a padded loop handle and a swivel snap hook
How to fit

Measure the widest part of the chest just behind the front legs and pick the size: XS 13 to 17 in, S 16 to 21 in, M 20 to 26 in, L 24 to 33 in, XL 30 to 40 in. Between sizes, choose the larger one. Unbuckle both sides, slip the harness over the head with the label at the chest, click the two side buckles, then adjust the four points until two fingers fit under each strap. Check the fit every few weeks on a growing dog.

How to use

Clip the leash to the front ring for training walks and to the back ring for relaxed walks. A harness changes how a pull feels and where it lands; it does not replace training.

Materials

Harness: 600D nylon webbing and shell, polyester air mesh lining, EVA foam padding, POM quick-release buckles, zinc alloy D-rings with matte black finish, reflective polyester piping. Leash: 600D nylon webbing, neoprene-padded handle, zinc alloy swivel snap hook.

Care

Close the buckles, machine wash on cold in a laundry bag, air dry. No bleach, no dryer.

Safety

Supervise your dog while wearing the harness. Check buckles, stitching and rings before each walk and stop using the set if any part is damaged. Not a car restraint; not for tie-out, towing or lifting a dog by the handle for more than a moment. Keep away from puppies as a chew toy.

People in the photos are AI-generated.

Product card: swipe through nine frames

Delivered, file by file

  • Gallery: 8 images, 2000 x 2000, a size chart in inches and centimeters in slot 05, one lifestyle slot with a person, flagged for the AI tag at upload
  • Premium A+: 7 modules, 15 image files, mobile variants for modules 1 and 4
  • Brand Story: background 2928 x 1250, focus card 724 x 906, logo card 630 x 290
  • Listing copy in English: title, item highlights, 5 bullets, description, backend search terms, attributes
  • EU notes: working titles for amazon.de and amazon.fr, a size chart in centimeters, a GPSR responsible person
  • Claims list: reflectivity, washing, buckle strength and weight, every line that needs a test report before a real launch

Checked before export

  • Title · 74 of 75 characters
  • Item highlights · 121 of 125
  • Bullets · 5 of 5, longest 176 of 500
  • Description · 1,397 of 2,000
  • Backend search terms · 151 of 249 bytes
  • Main image fill · 90 percent, minimum 85
  • Automated checks · 25 of 25

Checked October 2026. For your product the same table comes with the files.

Next work: Halden One · All work

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