Work · Concept listing · 2026

Halden One

Listing images, Premium A+ Content and Brand Story for a manual coffee grinder: 38 mm stainless conical burrs, a brass ring with sixty clicks per turn, a 30 g hopper and a walnut knob. A fictional brand, built as a complete US listing with EU notes to show the same method in a third category: quieter, more precise, with drawing lines over warm scenes and hands at work in the lifestyle frames.

Role
Art direction, listing images, Premium A+ Content, Brand Story, listing copy
Deliverables
8 gallery images at 2000 x 2000, including a dimensioned spec sheet and four slots with hands and people · Premium A+ Content, 7 modules, 15 image files · Brand Story, 3 files · listing copy in English · German and French working titles
Marketplaces
Amazon US, with notes for amazon.de and amazon.fr: a food-contact materials declaration, a GPSR responsible person, metric units first, titles for a native speaker's review · also Walmart, own store on Shopify and TikTok Shop
Client
Concept project, fictional brand
Checked before export
Title 74 of 75 characters · item highlights 119 of 125 · longest bullet 221 of 500 · description 1,333 of 2,000 · search terms 158 of 249 bytes · main image fill 85 percent against an 85 percent minimum · 25 automated checks passed · rules as of October 2026

Concept project. Fictional brand, scenes visualized with AI.

Case study: how the project reads on Behance. Amazon, Walmart, own store and TikTok Shop: the same product, built to each channel's rules.

Case study

Tap any panel to zoom

Cover

Halden One: a manual grinder with conical burrs, a brass adjustment ring and a walnut knob. Grind like it matters: built as a complete Amazon listing, from the main image to the Brand Story.

01 · The brief

The shopper already owns a kettle and a dripper and is choosing between three hand grinders on a phone. The brief: show the mechanism, give numbers that can be written down, keep the hands in frame, and never promise cafe results. The listing was checked against the October 2026 rules: title 74 of 75, main image fill 85 percent, 25 automated checks.

02 · The object

Graphite, steel, walnut, brass. Three typefaces with three jobs: Space Grotesk for headlines, Inter for sentences, JetBrains Mono for every number. One benefit per image, drawing lines over the scenes. The grinder looks the same in every frame: the knurled band, the brass dial and the walnut knob, from slot 01 to the Brand Story.

04 · In use

Five mounds of grounds from espresso to French press, a diptych of espresso and pour-over, and a grid of ten scenes with hands: the kitchen, three steps, the brush, a campsite at dawn, the window, the lake. Men and women with different skin tones, sleeves and light, and the same grinder in every scene.

05 · Premium A+

Seven modules at 1464 px, each with its own frames, and recomposed 600 by 450 variants for the two full-width modules: the morning kitchen and the brass ring with the grind scale.

06 · The line

The comparison chart needs sister products, so the range was designed too: One, One Plus and One Mini, one family, three sizes.

07 · Brand Story

Four cards over one workbench background, in the sizes the template asks for: the brand card with the logo, the focus image, and two questions a shopper asks: why manual, and which setting to start from.

08 · On the page

The listing in a neutral store layout on desktop and on a phone, where most people read it: the grind scale at 390 px and the mobile A+ modules. The On Amazon view on this page is the live version of that layout.

End

What a client receives: the gallery, the A+ files, the Brand Story files and the texts, named and sized for upload.

Now scroll it the way a shopper would.

The same files and texts, in a product page you can read on your own phone.

Switch to On Amazon

On Amazon

Simulation. A generic store layout built in HTML, no store's interface. Buttons do nothing.

Home & Kitchen › Kitchen & Dining › Coffee, Tea & Espresso › Coffee Grinders › Manual Grinders

Halden One manual coffee grinder, graphite with walnut knob and brass dial, front view on white
Hands turning the Halden One on a dark oak counter in the morning
Halden One disassembled on black slate: crank, lid, body, axle, burrs, brass dial, cup, brush
Brass adjustment ring of the Halden One with a grind scale: espresso, moka, pour-over, French press
Three steps with the Halden One: dose beans, grind, pour into a filter
Halden One dimensions and specs: 16 cm, 52 mm, 520 g, 30 g hopper, 38 mm burrs, 60 settings
Woman grinding coffee with the Halden One at a dawn campsite by a stove
Woman at a window with a cup, the Halden One on the sill in morning light
Main image · fill 85 percent · minimum 85

Brand: Halden

Halden One Manual Coffee Grinder, 38 mm Steel Conical Burrs, 60-Click Dial

Title · 74 of 75 characters

Hand grinder with 38 mm stainless conical burrs, a 60-click brass dial and a 30 g hopper, from espresso to French press

Item highlights · 119 of 125 characters

$6900 (1 grinder)

In stock

Ships from and sold by Halden

Brand
Halden
Color
Graphite
Material
Aluminum, Stainless Steel, Walnut
Operation Mode
Manual
Capacity
30 Grams
Item Weight
1.15 Pounds
Product Dimensions
2.05"D x 2.05"W x 6.3"H

About this item

  • Grind for four brews: 38 mm stainless steel conical burrs on a dual-bearing axle turn whole beans into even, repeatable grounds for espresso, moka, pour-over and French press
  • Set it by number: the external brass dial clicks through 60 settings per turn, about 0.02 mm each, and the card in the box gives starting points: espresso 10 to 16, moka 18 to 22, pour-over 24 to 30, French press 32 to 40
  • Made to be held: a solid aluminum body with a knurled grip band, a stainless crank with a walnut knob and a screw-on catch cup; the hopper takes 30 g of beans, and a 20 g pour-over dose grinds in about 45 seconds
  • Travels well: 16 cm (6.3 in) tall, 52 mm wide and 520 g (1.15 lb), the crank lifts off and the whole set slips into the waxed cotton pouch; no batteries, no cord, the same cup at a campsite as at home
  • In the box: Halden One grinder, cleaning brush, waxed cotton pouch and a settings card; a quick brush of the burrs every few weeks keeps the grind consistent, no water needed
Bullets · 5 of 5 · longest 221 of 500 characters
Backend search terms · 158 of 249 bytes Automated checks · 25 of 25 passed before export · rules as of October 2026 For your product, the same table comes with the files.

From the brand

Halden started on a workbench

We wanted a hand grinder that felt like a tool, not a gadget: metal where the beans go, wood where the hand goes, a dial you can read and set by number. One body, one set of burrs, a brass ring with sixty clicks, and a card to write your settings on. That is the whole idea, and it has not needed anything else.

Top of the Halden One: lid, steel crank and walnut knob in side light

Why manual?

Because the burrs do the work, not a motor: no cord, no outlet, and it goes where you go. The minute of turning is the quiet part of the morning.

Which setting should I start from?

Take the card out of the box: espresso 10 to 16, moka 18 to 22, pour-over 24 to 30, French press 32 to 40. Start in the middle of the range and move two clicks at a time.

From the manufacturer

Module 1 · Premium Full Image

Man grinding coffee with the Halden One at an oak counter, morning kitchenMan grinding coffee with the Halden One at an oak counter, morning kitchen

Made for the hand, built for the cup

Halden One is the grinder for one or two cups at a time: 38 mm stainless conical burrs on a dual-bearing axle, a brass dial you set by number, a walnut knob that is pleasant to turn and a body that fits a drawer or a backpack. Grind, pour, drink. Then do it the same way tomorrow.

Module 2 · Premium Three Images & Text

Halden One beside a compact lever espresso maker with a filled portafilter

Espresso

A fine, even bed at setting 12 to 14 for a lever or a small machine. The dial holds the number from one shot to the next.

Pour-over dripper blooming beside the Halden One and a gooseneck kettle

Pour-over

Medium at 24 to 30: open enough to drain on time, fine enough to taste sweet. A 20 g dose takes about 45 seconds.

Halden One on a wooden camp table with an enamel mug and a small stove

Camp

No cord, no batteries. The crank lifts off, the grinder weighs about as much as a full mug, and the coffee tastes like home.

Module 3 · Premium Image & Text

Conical stainless steel burr set of the Halden One standing on black slate beside whole beans

Why conical steel burrs

Blades smash beans into dust and boulders. Burrs cut them between two toothed surfaces set a fixed distance apart, so the grounds come out even and repeatable. The gap is what the dial sets, and steel holds it, grind after grind.

  • 38 mm conical burrs, stainless steel
  • Steel axle on two bearings, steady under load
  • Inner burr centered by the bearings, not by the beans
  • Brush clean, no water, no disassembly beyond the lid

Module 4 · Premium Full Image

Brass dial of the Halden One lying on dark concrete with a grind scale from espresso to French pressBrass dial of the Halden One lying on dark concrete with a grind scale from espresso to French press

Settings you can write down

The dial sits on the outside, just above the catch cup, so you can read it and change it without taking anything apart. Sixty clicks per turn, numbers engraved in brass, and a card with starting points for four brews. Find your number, note it on the card, and tomorrow's cup starts where today's ended.

Module 5 · Premium Four Images & Text

Hands pouring whole beans into the open Halden One

1. Dose

Take off the lid, pour in up to 30 g of beans. For one pour-over, 20 g.

Hands grinding with the Halden One on a dark oak counter

2. Grind

Hold the knurled band, turn the knob. About 45 seconds for 20 g at a filter setting.

Hand pouring fresh grounds from the catch cup into a paper filter

3. Pour

Tap the body, unscrew the cup, pour into the filter or the portafilter.

Hand brushing the open burr chamber of the Halden One with a small brush

4. Brush

Every few weeks, take off the lid and brush the burrs. No water on the steel.

Module 6 · Premium Comparison Chart

OneOneOne PlusOne PlusOne MiniOne Mini
Burrs38 mm steel conical48 mm steel conical38 mm steel conical
Hopper30 g40 g20 g
Clicks per turn609060
Height16 cm19 cm12 cm
Made forDaily pour-over and espressoFaster grinding, bigger brewsTravel, one cup

Swipe to compare

Module 7 · Premium Q&A

Before you order

How long does 20 g take?

About 45 seconds on a pour-over setting at a relaxed pace, a little longer for espresso. Light roasts are harder and take a few seconds more.

Does it really grind for espresso?

Yes, settings 10 to 16 are made for it. A hand grinder asks for a minute of turning per double shot; if you pull several shots a day, look at One Plus.

How do I clean it?

Tap out the grounds, take off the lid and brush the burrs every few weeks. Keep water away from the steel; the catch cup can be wiped with a damp cloth.

Does the setting drift?

The dial clicks into place and stays there. Write your number on the card, and if you lend the grinder to someone, you can come straight back to it.

Product description

Halden One is a manual burr grinder for people who make one or two cups at a time and want them to taste the same every morning. The 38 mm conical burrs are stainless steel and sit on a steel axle held by two bearings, so the inner burr turns true and the grind comes out even and repeatable.

Grind size is set from the outside: a brass dial above the catch cup clicks through 60 settings per turn, about 0.02 mm each, with numbers engraved on the ring. The card in the box gives starting points for espresso, moka, pour-over and French press; after that you write down your own number and come back to it.

The body is a single piece of anodized aluminum with a knurled band where your hand goes. The crank is stainless steel with a walnut knob and lifts off for the pouch. The catch cup screws onto the base and comes off with a short twist. The hopper takes 30 g of beans; a 20 g pour-over dose takes about 45 seconds at a relaxed pace.

Care is simple: tap out the grounds, brush the burrs every few weeks, keep water away from the steel. The grinder weighs 520 g and stands 16 cm tall, which makes it as easy to pack for a trip as to keep on the counter.

In the box: grinder, cleaning brush, waxed cotton pouch, settings card. Also available: Halden One Plus with 48 mm burrs and a 40 g hopper, and Halden One Mini for travel.

Description · 1,333 of 2,000 characters

Materials

Body, lid and catch cup: anodized aluminum. Burrs and axle: stainless steel, two steel ball bearings. Adjustment ring: brushed brass. Crank: stainless steel with an oiled walnut knob. Pouch: waxed cotton with a leather drawstring. Brush: natural bristle, beech handle.

Use and care

Take off the lid and pour in up to 30 g of whole beans. Set the brass dial by number: espresso 10 to 16, moka 18 to 22, pour-over 24 to 30, French press 32 to 40. Hold the knurled band and turn the knob clockwise until it runs free. Tap the body, unscrew the catch cup and pour. Every few weeks take off the lid and brush the burrs. Keep water away from the burrs and the axle.

Safety warning

Keep fingers away from the burrs when the lid is off. Do not grind spices, nuts or oily beans. Do not immerse in water or put in a dishwasher. Contains small parts; keep out of reach of children. Dry fully before storing.

The sister products' ASINs, the measurements (0.02 mm per click, 45 seconds for 20 g, weight and dimensions), the burr steel grade, the food-contact declaration and the EU responsible person's details are placeholders in the concept and are left out here.

What a live store adds on top of this: its own interface, reviews, ads and the buy box logic. None of that is designed by the listing. Everything above this line is.

Concept project. Fictional brand, scenes visualized with AI.

Walmart

The same product for Walmart Marketplace, the second-largest marketplace in the US. Same scenes; the image text and the copy are rewritten to Walmart's rules.

What changed from Amazon

  • Images at 2200 × 2200, the size Walmart asks for (Amazon: 2000).
  • Walmart allows no benefit claims on images, so only facts stay: doses, steps, ingredients.
  • Short key features of up to 80 characters each instead of five long bullets.
  • One-paragraph description of at least 150 words, the way Walmart shows it.
  • A+ modules move to Brand Highlights when the client owns the brand.
  • Claim slogans became facts: 02 "Grind like it matters" now reads "Hand-turned. Steel burrs.", 07 "The same cup, anywhere" reads "Packs into a pouch.", 08 "Same number, every morning" reads "Set the dial, then grind.", and on the parts slot "Metal where the beans go…" became "Aluminum, stainless steel, brass, walnut".

Demonstration: a product page built from the Walmart files. Generic layout; buttons do nothing.

Halden One manual coffee grinder, graphite with walnut knob and brass dial, front view on white
Hands turning the Halden One on a dark oak counter in the morning
Halden One disassembled on black slate: crank, lid, body, axle, burrs, brass dial, cup, brush
Brass adjustment ring of the Halden One with a grind scale: espresso, moka, pour-over, French press
Three steps with the Halden One: dose beans, grind, pour into a filter
Halden One dimensions and specs: 16 cm, 52 mm, 520 g, 30 g hopper, 38 mm burrs, 60 settings
Woman grinding coffee with the Halden One at a dawn campsite by a stove
Woman at a window with a cup, the Halden One on the sill in morning light

text rewritten to Walmart's rules

Halden

Halden One Manual Coffee Grinder, 38 mm Conical Burrs, 60 Settings, 30 g

$6900

Key features

  • 38 mm stainless steel conical burrs on a dual-bearing steel axle
  • External brass dial: 60 clicks per turn, about 0.02 mm per click
  • Card settings: espresso 10-16, moka 18-22, pour-over 24-30, press 32-40
  • Hopper holds 30 g of whole beans; 20 g grinds in about 45 seconds
  • Anodized aluminum body with a knurled grip band and screw-on catch cup
  • Stainless steel crank with an oiled walnut knob; the crank lifts off
  • 16 cm (6.3 in) tall, 52 mm wide, 520 g (1.15 lb); no batteries or cord
  • Includes grinder, cleaning brush, waxed cotton pouch and settings card
  • Brush the burrs every few weeks; keep water away from the burrs
Brand
Halden
Model
One
Color
Graphite
Material
Aluminum, Stainless Steel, Brass, Walnut
Burr Type
Conical Burr
Burr Material
Stainless Steel
Power Type
Manual
Capacity
30 g (1.06 oz)
Number of Grind Settings
60 per turn
Assembled Product Dimensions (L x W x H)
2.05 x 2.05 x 6.3 in
Assembled Product Weight
1.15 lb
Count Per Pack
1

Product description

Halden One is a manual burr grinder for one or two cups at a time, from espresso to French press. The 38 mm conical burrs are stainless steel and sit on a steel axle held by two bearings, so the inner burr turns true and the grind comes out even and repeatable. Grind size is set from the outside: a brass dial above the catch cup clicks through 60 settings per turn, about 0.02 mm each, with numbers engraved on the ring. The card in the box gives starting points, espresso 10 to 16, moka 18 to 22, pour-over 24 to 30 and French press 32 to 40; after that you write down your own number and come back to it. The body is a single piece of anodized aluminum with a knurled band where your hand goes. The crank is stainless steel with a walnut knob and lifts off for the pouch, and the catch cup screws onto the base and comes off with a short twist. The hopper takes 30 g of beans, and a 20 g pour-over dose takes about 45 seconds at a relaxed pace. Care is simple: tap out the grounds, brush the burrs every few weeks and keep water away from the steel. The grinder weighs 520 g (1.15 lb) and stands 16 cm (6.3 in) tall. In the box: grinder, cleaning brush, waxed cotton pouch and settings card. Not for spices, nuts or oily beans.

Own store

The product page on the brand's own store, whole and in its style: gallery, buy box, ritual, ingredients, the line, questions and the brand story.

What's included

  • The first image is a clean pack shot with no text, so the product qualifies for Google Shopping.
  • On phones the add-to-cart button stays under the thumb.
  • Gallery at 2048 × 2048, the size Shopify recommends; page sections are standard Shopify store blocks.
  • Wide banner frames come from the same scenes; no new shoot needed.

A live page inside the frame: scroll it, open the questions and the gallery. Checkout does nothing.

TikTok Shop

The same product for TikTok Shop, where people buy straight from the feed. The rules are different, so the listing is rebuilt.

What changed from Amazon

  • TikTok Shop allows no added text on any image: nine clean frames instead of infographics, the main one on white.
  • Product name on the beauty formula: brand, category, benefit, skin type, size.
  • The description must carry ingredients, directions and a patch test note.
  • People in the photos are AI-generated, and the description says so, as TikTok requires.
  • A 9:16 video under 5 MB for organic posts. A shoppable video on TikTok needs live footage, and we tell the client so.
  • Kitchenware sells on TikTok Shop without category approval (not under Home Appliances, which needs it). Nine clean frames with no text; frames with stray parts or fake logos were rejected.

Demonstration: the product card and the video built from the TikTok Shop files. Generic layout.

Halden One manual coffee grinder, graphite with walnut knob and brass dial, front view on white
Hands turning the walnut knob of the Halden One on a wooden counter
Man grinding coffee with the Halden One at a lakeside camp table
Person holding the Halden One by the knurled band, hand on the lid
Brass adjustment ring with its scale above the catch cup engraved HALDEN
Stainless steel conical burr set on slate, the Halden One and its crank behind
Halden One with cleaning brush, waxed cotton pouch and settings card, flat lay
Hand brushing the burrs of the open Halden One, lid and crank beside it
Halden One on a window sill with coffee beans, woman with a cup beside it

$69.00

Halden One Manual Coffee Grinder with 38 mm Stainless Steel Conical Burrs, 60-Click Brass Dial for Espresso to French Press, 30 g Hopper, Portable

Description

Halden One is a manual burr grinder for one or two cups at a time, from espresso to French press. 38 mm stainless steel conical burrs on a steel axle held by two bearings, a brass dial you set by number and a 30 g hopper.

  • 38 mm stainless steel conical burrs on a dual-bearing axle for even, repeatable grounds
  • External brass dial: 60 clicks per turn, about 0.02 mm each, numbers engraved on the ring
  • Starting points on the card: espresso 10 to 16, moka 18 to 22, pour-over 24 to 30, French press 32 to 40
  • Anodized aluminum body with a knurled grip band, stainless crank with a walnut knob, screw-on catch cup
  • 16 cm (6.3 in) tall and 520 g (1.15 lb); the crank lifts off and the set packs into the waxed cotton pouch, no batteries, no cord
How to use

Take off the lid and pour in up to 30 g of whole beans. Set the brass dial by number: espresso 10 to 16, moka 18 to 22, pour-over 24 to 30, French press 32 to 40. Hold the knurled band and turn the knob clockwise until it runs free. Tap the body, unscrew the catch cup and pour. A 20 g pour-over dose takes about 45 seconds at a relaxed pace.

Care and safety

Every few weeks take off the lid and brush the burrs. Keep water away from the burrs and the axle. Keep fingers away from the burrs when the lid is off. Do not grind spices, nuts or oily beans. Do not immerse in water or put in a dishwasher. Contains small parts; keep out of reach of children. Dry fully before storing.

Materials

Body, lid and catch cup: anodized aluminum. Burrs and axle: stainless steel, two steel ball bearings. Adjustment ring: brushed brass. Crank: stainless steel with an oiled walnut knob. Pouch: waxed cotton with a leather drawstring. Brush: natural bristle, beech handle.

In the box

Halden One grinder, cleaning brush, waxed cotton pouch, settings card.

People in the photos are AI-generated.

Product card: swipe through nine frames

Delivered, file by file

  • Gallery: 8 images, 2000 x 2000, a spec sheet with dimensions in centimeters and grams in slot 06, four frames with hands and people, flagged for the AI tag at upload
  • Premium A+: 7 modules, 15 image files, mobile variants for modules 1 and 4
  • Brand Story: background 2928 x 1250, focus card 724 x 906, logo card 630 x 290
  • Listing copy in English: title, item highlights, 5 bullets, description, backend search terms, attributes
  • EU notes: working titles for amazon.de and amazon.fr, metric units first, a food-contact materials declaration, a GPSR responsible person
  • Claims list: 0.02 mm per click, 45 seconds for 20 g, steel grade, weight and dimensions, food contact, every line that needs a measurement or a document before a real launch

Checked before export

  • Title · 74 of 75 characters
  • Item highlights · 119 of 125
  • Bullets · 5 of 5, longest 221 of 500
  • Description · 1,333 of 2,000
  • Backend search terms · 158 of 249 bytes
  • Main image fill · 85 percent, minimum 85
  • Automated checks · 25 of 25

Checked October 2026. For your product the same table comes with the files.

Next work: ALIKI Everyday · All work

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