Work · Concept listing · 2026

Fulcra Arm + Challenge Set

Listing images, Premium A+ Content and Brand Story for a wooden hydraulic robotic arm, Ages 8+: 83 pieces, four birch plywood sheets A to D, eight needle-free water pistons, four color-coded silicone tubes, a fill cup, a sand timer, a spare pack and ten challenge cards. There are 18 such kits on the shelf; none shows how to fill the lines with water, none of the 13 hydraulic galleries says which plunger moves which joint, and none says what the arm can lift. Fulcra answers with a comic: a toy has an action, push here and it lifts there, so every image tells one action panel by panel, ink frames with a print shadow on white halftone paper, the headline and one action word in the color of the line the image is about, a note or two on yellow stickies. The four colors are a key, not decoration: every joint carries its number and its word, 1 TURN, 2 LIFT, 3 REACH, 4 GRIP, the numbers 1 to 4 are cut into the rack and the sheets, and the control map is drawn once, as the legend on the first A+ module. The name is the plural of fulcrum, the point a lever turns on: every joint of the arm is a lever. The brand is fictional; the listing is complete, built for the US with notes for Germany, to show the same method in an eighth category.

Role: Art direction, listing images, Premium A+ Content, Brand Story, box, lid and sleeve artwork, listing copy
Deliverables: 9 gallery images at 2000 x 2000, one action and one question per image · Premium A+ Content, 7 modules with mobile variants · Brand Story, 6 files · the box: the back, the control map inside the lid, the spares sleeve · listing copy in English · notes for Germany
Marketplaces: Amazon US, with notes for amazon.de: the warning block in German, the manufacturer and the EU responsible person with their addresses under the GPSR, the LUCID packaging register number, EN 71-1/2/3 reports and the declaration of conformity under the Toy Safety Directive, metric units first, the age as 'Ab 8 Jahren'; never 'EU compliant' or 'CE certified' · also Walmart, own store on Shopify and TikTok Shop
Client: Concept project, fictional brand
Checked before export: Title 70 of 75 characters · item highlights 124 of 125 · longest bullet 254 of 500 · description 1,726 of 2,000 · search terms 184 of 249 bytes · main image fill 89 percent, shadow excluded, against an 85 percent minimum · 73 automated checks passed · rules as of October 2026

Concept project. Fictional brand, scenes visualized with AI.

Case study Amazon Walmart Own store TikTok Shop

Case study: how the project reads on Behance. Amazon, Walmart, own store and TikTok Shop: the same product, built to each channel's rules.

Case study

Tap any panel to zoom

Cover

Fulcra Arm + Challenge Set, a wooden hydraulic arm that runs on water, and the case is an issue of a comic about how the work was made. The issue's cover shows the product in use: a child holds a challenge card, a second child's fingers rest on the violet plunger, the arm sets down a cube, and the word GRIP in violet with an arrow points at the gripper; on the right two panels, 'PUSH HERE.', a finger on the poppy cap, and 'IT LIFTS THERE.', the boom raising a ring. Then a full-width splash: 'Push here. It lifts there.' in poppy, the arm by the window lifting a ring, a child's hand on the poppy plunger, the words PUSH and LIFT and two stickies, 'No batteries. Tap water.' and 'Ages 8+'.

Full-width splash: 'Push here. It lifts there.', the arm by the window lifting a ring, a child's hand on the poppy plunger, the words PUSH and LIFT, stickies 'No batteries. Tap water.' and 'Ages 8+'

01 · Brief

'What the shelf never showed.': of 18 arm and hand kits on the shelf, none shows how to fill the lines with water, none of the 13 hydraulic galleries says which plunger moves which joint, none gives a lift limit, and only 2 of 18 print a build time. The three zeros are drawn as dashed panels with no shadow, like the things the shelf doesn't have. Below them, eight buyer questions as speech balloons, each with its count of review mentions or quotes and the number of the image that answers it: will it work or leak, will parts break, can an 8-year-old build it, how long is the build, is it worth the price, will they keep playing, is everything in the box, what else do we need. Three concepts, Fulcra, Wellwright and Brimwell, faced three judges as rival panels: the seller and shopper, the art director, and production with the rules. Fulcra won, 111 of 150 against 94 and 97. From Brimwell it took the push-lift line, the brim ring and the window; from Wellwright, the honest 'no' and help for the first build; after the judges the lift became image 2 and the table turned sage.

Chapter 01, the brief, 'What the shelf never showed.': 0 of 18 show the fill, 0 of 13 say which plunger moves what, 0 of 18 give a lift limit, 2 of 18 a build time; eight buyer questions as speech balloons

Chapter 01, three concepts as rival panels: Fulcra 111 of 150 on a star, Wellwright 94, Brimwell 97; what was taken from the other two and fixed after the judges

02 · The comic

'One action a panel.': the comic system on tile 02, letter by letter. A, the headline in the color of its line; B, panels read 1, 2, 3: press, lift, hold; C, one action word, LIFT, the name of line 2; D, a sticky note, ten words at most; E, an 8 px ink frame with a hard print shadow. The palette is white paper with a halftone dot, ink and a yellow sticky; the letters are Bangers for headlines and the action word and Kalam for the notes; the control map is drawn once, as the legend on A+ 1. Why a comic: a toy has an action, push here and it lifts there, and a child of 8 and a grown-up read it at once. Then 'Four colors. Numbers carry them.': the legend 1 TURN 2 LIFT 3 REACH 4 GRIP and a crop of tile 03 in five views, in color, in gray and with three kinds of color blindness. In gray, lines 1 and 2 almost match; their numbers don't: the numbers and words carry the key.

Chapter 02, the system, 'One action a panel.': tile 02 with letters A to E and five stickies on how it works; the palette, the letters Bangers and Kalam, the control map drawn once on A+ 1

Chapter 02, 'Four colors. Numbers carry them.': the legend 1 TURN 2 LIFT 3 REACH 4 GRIP and a crop of tile 03 in color, in gray and with three kinds of color blindness, measured

03 · Object

'Every joint is a fulcrum.': the main image is the arm and rack on pure white, filling 89% of the frame; the name reads FUL-kruh, the plural of fulcrum, the point a lever turns on. Four joints, each a numbered dot, an action word in its line's color and a movement: 1 TURN, the base turns 180 degrees; 2 LIFT, the shoulder raises the boom about 60 degrees; 3 REACH, the elbow swings the forearm about 90 degrees, reach about 15 in (38 cm); 4 GRIP, two fingers open to 2.5 in (6.4 cm). 83 pieces, the same number in every text. 'Four sheets. Pop, pin, play.': birch plywood sheets A to D as drawn, 3 mm for the base, the tower and the rack, 6 mm for the boom and fingers; parts pop out from the back with the pusher, no glue, and the numbers 1 to 4 are cut into the rack and the sheets.

Chapter 03, the object, 'Every joint is a fulcrum.': the main image in a panel, FUL-kruh, four joints with a number, an action word and a movement; 83 pieces and 89% fill

Chapter 03, 'Four sheets. Pop, pin, play.': birch plywood sheets A to D, 3 and 6 mm, as drawn, the word POP and two stickies, from the back with the pusher, no glue

04 · Gallery

'Nine images. One strip.': nine slots at 2000 x 2000, nine comic pages, one action per image in the color of its line: LIFT · TURN LIFT REACH GRIP · FILL · PRESS · BUILD · GRIP · 83 · OPEN. The answers come in pairs under buyer questions. 'Will it work? What moves what?': 02, 'Push here. It lifts there.', a hand on line 2 and the boom lifts the ring; 03, 'Four colors. Four joints.', every joint with its number, word and color. 'Will it leak? Will it break?': 04, 'Fill to the brim. No bubbles.', a grown-up draws the piston with the tube end under water, four steps and one cup; 05, PRESS, three close-ups, pop from the back, wax, clip, and the spare pack counted. 'Can they build it? Then what?': 06, 'Two sittings. A helper for the tubes.', parts pressed out of a sheet and the booklet open; 07, 'A clementine, yes. A full mug, no.', a challenge card, line 4 pressed, the gripper setting down a cube, with each object's condition captioned under it, the paper cup empty, the clementine at mid-reach. 'What is in the box? What is the box?': 08, 'Everything but the water.', 83 pieces drawn and counted, the warning word for word; 09, 'A box that becomes the bench.', the lid up with the map inside, the rack and the cup in the tray. The chapter closes with 'Hands at the task.', four frames with people and six staging rules: eyes on the task, a grown-up in the frame busy too, a piston never alone in a child's hand, nothing near a mouth, clear water, one sage table with the window behind; and 'One arm. Every frame.': twelve squares of one arm, the sky always line 1, violet always line 4.

Chapter 04, the gallery, 'Nine images. One strip.': nine tiles as panels numbered 1 to 9, with the tiles' action words below in their colors

Tiles 02 and 03 under 'Will it work? What moves what?': a hand on line 2 lifts the ring, every joint with its number, word and color

Tiles 04 and 05 under 'Will it leak? Will it break?': a grown-up draws a piston with the tube end under water; pop, wax, clip and the spare pack counted

Tiles 06 and 07 under 'Can they build it? Then what?': parts from a sheet and the open booklet; a challenge card, line 4 pressed, the gripper setting down a cube

Tiles 08 and 09 under 'What is in the box? What is the box?': 83 pieces drawn and counted, the warning word for word; the lid with the map, and the tray

Chapter 04, 'Hands at the task.': four frames with people as 2 x 2 panels with captions, and six staging rules on yellow stickies

Chapter 04, 'One arm. Every frame.': twelve squares of one arm from the white studio to the box lid, with the client's numbers, 9 images, 7 A+ modules, 73 of 73 checks

05 · Premium A+

'Seven modules. Below the fold.': seven modules 1464 px wide, each with a 600 x 450 mobile variant. 'Engineering you can see.', the arm and the control map, drawn here once: four joints, four colors, four pairs of water pistons; 'Where the lift comes from.', two pistons, a tube of water and the boom as a lever; 'Four lines, four movements.'; 'Fill to the brim. No bubbles.'; the box back word for word; three kits in one chart, 'Three kits, one map.'; and nine questions. The live text is set in a plain sans with a LIVE TEXT tag: on Amazon the platform sets it. 'The same, on a phone.': tile 02 with the first bullet, and the A+ mobile variants.

Chapter 05, 'The same, on a phone.': three phones, tile 02 with the price and first bullet, and the A+ mobile variants

06 · Line

'Three kits, one map.': a comparison chart needs neighbors, so there is a line, boxes drawn with the four squares of the lines. Fulcra Arm, 65 pieces: the arm and the map in the lid; any cup will do. Arm + Challenge Set, this kit, 83 pieces: the arm, spares, the fill cup, 6 grab-it pieces, a sand timer and 10 cards. Workshop, 113 pieces: the set and sheets E and F, for an excavator or a scissor lift, one at a time. On its own, Fulcra Spares, 27 pieces: a lost pin becomes a part number. No prices on the panel.

Chapter 06, the line, 'Three kits, one map.': Fulcra Arm, Arm + Challenge Set and Workshop as drawn boxes with their piece counts, Fulcra Spares on its own; no prices

07 · Brand Story

'Water. Numbers. Wood.': the Brand Story as Amazon assembles it, the arm by the window as the background, the Fulcra lever mark and live text over it: 'Every joint is a fulcrum.', Fulcra began as a drawing, and the drawing stayed: its numbers are cut into the rack, and the drawing itself is printed inside the lid, in the booklet and on every card. Then four cards, the lever, the numbers and the map, filling under water, the line, and three questions in speech balloons: why water, why four colors and four numbers, why plywood.

08 · Copy

'What we said. What we didn't.': said, with the condition beside it, on yellow stickies: 'Push here. It lifts there.', 'Fill to the brim. No bubbles.', 'A clementine at mid-reach, yes; a full mug, no.', 'Ages 8+. Adult help recommended for the first build.', 'Needle-free toy syringes. Not for medical use.' Not said, though the category says it, struck through: 'develops skills', no promise about the child; 'motor', there is none, a hand and the water do the work; 'safe', 'non-toxic', no safety absolutes; 'eco', 'natural', birch plywood is called birch plywood; '7+', '8–14', one age everywhere, Ages 8+, with help said as steps; grams and minutes, not printed until a sample is measured. Checked against Amazon's limits: title 70 of 75, description 1726 of 2000, search terms 184 of 249 bytes.

09 · Checks

'300 px. 100 px. Grey.': the thumbnail at a true 300 px beside the studio's eight other thumbnails, and its measurements: the thinnest of the four lines 2.6 px, the caps on the rack 6.7 to 10.2 px, the arm 135 px tall, birch against the table 2.25:1; the main image at 100 px among gray stand-ins for the category, no real listing shown; the nine tiles in gray, every dot keeping its number and word. 73 of 73 automated checks against Amazon's toy rules passed before export.

End

'Thank you.' and what the client receives: 9 gallery images at 2000 x 2000, 7 A+ modules with mobile variants, 6 Brand Story files (a background, a logo, four cards), the box, lid and sleeve (the box back, the map in the lid, the spares sleeve), a compliance checklist with a document for every claim, and the listing copy. The last panel: the lift with 'PUSH HERE. IT LIFTS THERE.' and 'THE END' on the wall.

Closing panel: 'Thank you.', the mark, what the client receives and the contact; the last panel, the lift with 'PUSH HERE. IT LIFTS THERE.' and 'THE END'

Now scroll it the way a shopper would.

The same files and texts, in a product page you can read on your own phone.

Switch to On Amazon

On Amazon

Simulation. A generic store layout built in HTML, no store's interface. Buttons do nothing.

Toys & Games › Learning & Education › Science Kits & Toys

Fulcra hydraulic robotic arm built, four colored water lines, a wooden ring in the gripper, on white

Child's hand on the rack of the Fulcra arm as it lifts a wooden ring by the window

Side view of the Fulcra arm, its four joints tagged 1 Turn, 2 Lift, 3 Reach, 4 Grip in four colors

Hands filling a Fulcra water piston in its rack from the cup, three fill steps drawn

Three close-ups: a part pushed out of the sheet, wax on a pivot, a clipped tube; spare pack below

Girl pressing a part out of a plywood sheet; her father reads the booklet at the table

Children at the table as the Fulcra arm stacks a second cube; lift objects and verdicts

Everything in the Fulcra box, drawn and counted: sheets, pistons, tubes, pins, rivets, cup, spares

The open Fulcra box: the control map inside the lid, the rack and cup in the tray, booklet and cards

Main image · fill 89 percent, shadow excluded · minimum 85

Brand: Fulcra

Fulcra Hydraulic Robotic Arm STEM Kit, 4 Water-Powered Joints, Ages 8+

Title · 70 of 75 characters

4 birch plywood sheets, 8 needle-free water pistons, 4 color-coded tubes, fill cup, spares, 10 challenge cards; no batteries

Item highlights · 124 of 125 characters

$34⁹⁹ (83 pieces)

In stock

Ships from and sold by Fulcra

Brand: Fulcra
Item Type Name: Hydraulic Robotic Arm Kit
Material: Birch Plywood, Polypropylene, Silicone, Nylon, Beech, EVA Foam, Paper
Number of Pieces: 83
Power Source: Hand Powered
Assembly Required: Yes
Manufacturer Minimum Age: 96 months

About this item

WILL IT WORK, OR LEAK AND GO SPONGY: Fill each line under the water to the brim ring, tap the air out and test it on the table before it goes on the arm; a short stroke means air, a drip means the tube is not on fully; the booklet shows the fix
WHICH COLOR MOVES WHICH JOINT: Line 1 sky turns the base 180 degrees, line 2 poppy lifts the boom, line 3 sun swings the forearm, line 4 violet closes the gripper; the lines are numbered 1 to 4 on the rack and on the sheets
CAN AN 8-YEAR-OLD BUILD IT, AND HOW LONG: Ages 8+. Two sittings: the base and the arm, then the pistons, tubes, fill and test; adult help recommended for the first build at the tube steps; no glue, no screwdriver, no batteries, just tap water
WHAT CAN IT LIFT: The ring, the cube, the cylinder and an empty paper cup, yes; a clementine at mid-reach, yes; a full mug, no; more at mid-reach than at full reach, because the arm is a lever; card 10 asks the builder to weigh it on a kitchen scale
WHAT IS IN THE BOX: 83 pieces: 4 plywood sheets, 8 water pistons, 4 tubes, 8 clips, 24 pins, 12 rivets, 2 pads, 6 grab-it pieces, 3 tools, fill cup, sand timer, spare pack of 10; booklet, 10 challenge cards; no batteries; from home: tap water and a towel

Bullets · 5 of 5 · longest 254 of 500 characters

Backend search terms · 184 of 249 bytes Automated checks · 73 of 73 passed before export · rules as of October 2026 For your product, the same table comes with the files.

From the brand

Every joint is a fulcrum.

Fulcra began as a drawing: an arm with four joints, each one a pivot, each one pushed by water. We kept the drawing: its numbers are cut into the control rack, and the drawing is printed inside the lid, in the booklet and on every card, so a builder can look at the arm and at the drawing and see one thing. Then came a brim ring on every piston, a cup with a lip for filling under the water, a tray that catches drips, spares and a wax stick.

Why water?

Because you can see it work. A push at one end becomes a push at the other, along a tube you can follow with a finger. No batteries to run down, nothing to charge or wire, nothing hidden in a box.

Why four colors and four numbers?

So a child can say which control does what before touching it, and so the controls read without the colors: the lines are numbered 1 to 4 on the rack and on the sheets.

Why plywood?

Because the parts pop out of four flat sheets and pin together without glue, and because a wooden arm shows its joints. The boom and the fingers are cut from the 6 mm sheet, and a wax stick is in the box.

From the manufacturer

Module 1 · Premium Full Image

Fulcra arm by the window beside its control map: four numbered joints, four colored lines

Engineering you can see.

Four joints, four colors, four pairs of water pistons. The same numbers are cut into the rack; the same drawing is inside the lid and in the booklet.

Module 2 · Premium Image & Text

Drawing of two water pistons joined by a tube and the boom as a lever

Where the lift comes from.

Two pistons of the same size, joined by a tube full of water. Push one plunger in 1 in (2.5 cm) and the other moves out 1 in (2.5 cm): the water does not squash and has nowhere else to go. The push travels along the tube too, less what friction keeps. At every joint the piston pushes close to the pivot and the arm moves far from it. A short push becomes a long swing, and the force at the fingertips is smaller than at the piston. That is why a stroke of about 2.4 in (6 cm) swings the fingertips through a long arc, and why it lifts more at mid-reach than at full reach. The gripper is a scissor pair, the smallest lever of the four; the foam pads give the fingers their hold. Challenge card 10 asks the builder to measure what it lifts: the kit's cylinder, a kitchen scale, five tries, at mid-reach and at full reach.

Module 3 · Premium Four Images & Text

Four lines, four movements.

Fulcra arm, the sky line and the turning base

1 Turn

The sky line. The base turns 180 degrees on its turntable.

Fulcra arm, the poppy line and the lifting shoulder

2 Lift

The poppy line. The shoulder raises the boom about 60 degrees.

Fulcra arm, the sun line and the reaching elbow

3 Reach

The sun line. The elbow swings the forearm about 90 degrees; reach about 15 in (38 cm).

Fulcra arm, the violet line and the closing gripper

4 Grip

The violet line. Two fingers open to 2.5 in (6.4 cm); foam pads hold the ring.

Module 4 · Premium Full Image

Hands filling a Fulcra piston from the cup beside the four fill steps

Fill to the brim. No bubbles.

A drip at a tip: push the tube on wet and straight, then clip it. The base turns one way and not back: bleed line 1 again. A stiff joint: a wipe of wax on the pivot.

Module 5 · Premium Image & Text

The back of the Fulcra box: contents, warnings, age, tracking label and country of origin fields

What is printed on the box.

WARNING: CHOKING HAZARD - Small parts. Not for children under 3 yrs. Keep small parts and packaging away from younger children and pets. Adult supervision recommended. Keep these instructions for future reference. Recommended for ages 8 years and up. Needle-free toy syringes. Not for medical use. Tap water only. No soap, oil or other liquids. Wipe up spills and dry the parts after play. Push the plungers slowly. Keep fingers out of the gripper and the joints while someone else is at the rack.

Module 6 · Premium Comparison Chart

Three kits, one map.

Three kits, one map. Arm: the arm and the lid map; bring your own cup. Arm + Challenge Set: the spare pack, the fill cup, the grab-it pieces, the sand timer and the ten cards. Workshop: the Challenge Set plus two more sheets and two more lines for an excavator or a scissor lift, one at a time.

	Fulcra Arm	Fulcra Arm + Challenge Set	Fulcra Workshop
Sheets	4 (A to D)	4 (A to D)	6 (A to F)
Water pistons and lines	8 and 4	8 and 4	12 and 6
Spare pack	none	piston, tube, 4 pins, 4 rivets	piston, tube, 4 pins, 4 rivets
Fill cup	no (any cup)	yes	yes
Grab-it pieces and sand timer	none	6 and 1	6 and 1
Challenge cards	none	10	10
Map inside the lid	yes	yes	yes
Tray	plain	coated tray: holds the rack and the cup, catches drips	coated tray and a storage tray
Makes	the arm	the arm	the arm, an excavator or a scissor lift, one at a time
At the table	two sittings	two sittings	two sittings per machine

Swipe to compare

Module 7 · Premium Q&A

Before you build.

Which control moves which part?

Each rack slot is numbered 1 to 4 and colored: 1 sky turns the base, 2 poppy lifts the boom, 3 sun swings the forearm, 4 violet closes the gripper. The same numbers are on the sheets, and the same drawing is inside the box lid.

How do we fill it without air in the lines?

Under the water, to the brim ring. Hook the tube end under the cup's lip, draw the rack piston to its ring, tip the pair up and push the bubble out, then fit the joint piston with its plunger all the way in. Test on the table: push the rack plunger all the way in; if the joint stops short, there is still air, so repeat the second step. The booklet shows it in four pictures.

It leaks at one tube. What now?

A drip at a tip means the tube is not on fully. Pull it off, wet the tip, push the tube on straight to the stop and close the clip. The box tray catches drips while you work.

Can an 8-year-old build it alone?

Ages 8+. The build is two sittings: the base and the arm, then the pistons, tubes, fill and test. Adult help recommended for the first build: steps 14 and 31 to 34 (pressing rivets and fitting tubes) carry a hand mark.

How much does it lift?

The ring, the cube, the cylinder and an empty paper cup, yes; a clementine at mid-reach, yes; a full mug, no. It lifts more at mid-reach than at full reach, because the arm is a lever. Card 10 asks the builder to measure it: the kit's own cylinder on a kitchen scale, five tries, lines filled and bled, on a level table.

What else do we need?

Tap water and a towel. No batteries, no glue, no screwdriver: the pusher, the sanding stick and the wax stick are in the box, and so is the fill cup.

Are these pharmacy syringes?

No. They are needle-free water pistons made for the kit: 10 ml, a plain tip, a molded brim ring, no scale and no print, with colored plungers. Use them with tap water only.

A part broke or is missing. What do we do?

The box holds a spare piston, a spare tube, four pins and four rivets. The parts under most strain, the boom and the gripper fingers, are cut from the 6 mm sheet. For anything else, write to the address in the booklet; the Fulcra Spares pack is sold separately.

What wood is it?

3 mm and 6 mm birch plywood, laser-cut and unfinished; the box carries the TSCA Title VI label. Pop parts out from the back with the pusher, never by bending, and wipe spills so the sheets stay flat. About 94 pop-out parts on the four sheets; the 83 pieces in the box count each sheet once.

Product description

In the box (83 pieces): sheet A, sheet B, sheet C and sheet D of birch plywood (sheet C is 6 mm for the boom and the gripper fingers), 8 water pistons, 4 silicone tubes, 8 tube clips, 24 wooden pins, 12 snap rivets, 2 foam gripper pads, 6 grab-it pieces, a pop-out pusher, a sanding stick, a wax stick, a fill cup, a sand timer, a spare piston, a spare tube, 4 spare pins and 4 spare rivets; a 36-page booklet and 10 challenge cards (not counted); the box tray holds the rack and the cup and catches drips. About 94 pop-out parts on the four sheets. You add tap water and a towel.

Needle-free toy syringes. Not for medical use. Tested to ASTM F963-23 by a CPSC-accepted laboratory; Children's Product Certificate available. Birch plywood, TSCA Title VI compliant.

WARNING: CHOKING HAZARD - Small parts. Not for children under 3 yrs.

Keep small parts and packaging away from younger children and pets. Adult supervision recommended. Keep these instructions for future reference.

Recommended for ages 8 years and up.

Description · 1,726 of 2,000 characters

Materials

Sheets: birch plywood, laser-cut, unfinished; A, B and D 3 mm, C 6 mm for the boom, forearm and gripper fingers; TSCA Title VI label on the box. Water pistons: polypropylene, needle-free slip tip, molded brim ring, silicone double-acting seal, no scale, no print; plunger and thumb-cap colored through, two per color. Tubes: tinted silicone, pigment in the compound. Pins: birch dowel. Rivets and clips: nylon, clips in one plain color. Pads: EVA foam. Grab-it pieces and pusher: solid beech, unfinished. Sanding stick: abrasive paper on a wooden stick. Wax stick: plain paraffin. Cup and timer: polypropylene. Box: printed board; molded pulp tray with a thin coating.

How to use

1. Check the parts against the sheet map on page 2: sheet A, sheet B, sheet C, sheet D, 8 water pistons, 4 tubes, 8 clips, 24 pins, 12 rivets. 2. Pop parts out from the back with the pop-out pusher, never by bending; sand the tab stubs with the sanding stick. 3. Sitting 1, steps 1 to 24: base plate and turntable (sheet A), tower and shoulder (sheet B), boom, forearm and gripper (sheet C); press the snap rivets with a thumb and wipe the pivots with the wax stick. 4. Sitting 2, steps 25 to 40: the rack (sheet D); seat a piston in each rack slot and at each joint; route each tube on its marked side and close the clips. 5. Fill each line under the water: hook the tube end under the lip of the fill cup, draw the rack piston to its brim ring, tip the pair up and tap the air out, fit the joint piston with its plunger all the way in, then push the rack plunger all the way in; if the joint stops short there is air, so repeat. 6. Adult help recommended for the first build: steps 14 (tower rivets) and 31 to 34 (tubes onto the piston tips) carry a hand mark. 7. No screwdriver is needed; the pop-out pusher, sanding stick and wax stick go back in the box tray with the rack and the fill cup. 8. After play push the plungers in, wipe the arm and let the pistons and tubes dry in the tray.

Safety warning

The ASTM F963-23 report from a CPSC-accepted lab, the Children's Product Certificate, lead and phthalate tests, the tracking label, Amazon's validation, the CPSC eFiling, the Prop 65 decision, the TSCA Title VI label for the plywood, the PFAS declaration, piston and dimension specs, the lift test in grams, the timed builds, the final pop-out piece count, the packed weight, country of origin, the manufacturer and US importer, the UPC, the instructions PDF and the line's sibling ASINs are placeholders in this concept. On the box back and the tiles they are blank fields, and no number is invented; ASINs are not shown here.

What a live store adds on top of this: its own interface, reviews, ads and Buy Box logic. None of that is listing design. Everything above this line is.

Concept project. Fictional brand, scenes visualized with AI.

Walmart

The same product for Walmart Marketplace, the second-largest marketplace in the US. Same scenes; the image text and the copy are rewritten to Walmart's rules.

What changed from Amazon

Images at 2200 × 2200, the size Walmart asks for (Amazon: 2000).
Walmart allows no benefit claims on images, so only facts stay: doses, steps, ingredients.
Short key features of up to 80 characters each instead of five long bullets.
One-paragraph description of at least 150 words, the way Walmart shows it.
A+ modules move to Brand Highlights when the client owns the brand.
The Walmart images are the Amazon tiles in the same comic system, minus the claims: on 05 the headline reads 'Press from the back. Spares in the box.' instead of 'Will it break?…'; on 07 the lift verdicts (a clementine yes, a full mug no, not measured) became 'Ten challenge cards.' and the six grab-it pieces with no yes / no marks. The line 'Needle-free toy syringes. Not for medical use.' and the WARNING on 08 are required print and stay word for word. The set can list only with a CPC and an ASTM F963-23 report from a CPSC-accepted lab, still placeholders.

Demonstration: a product page built from the Walmart files. Generic layout; buttons do nothing.

AI-generated child's hand on the rack of the Fulcra arm as it lifts a wooden ring by the window

AI-generated hands filling a Fulcra water piston in its rack from the cup, three fill steps drawn

AI-generated girl pressing a part out of a plywood sheet; her father reads the booklet at the table

AI-generated children at the table as the Fulcra arm stacks a second cube; lift objects and verdicts

text rewritten to Walmart's rules

Fulcra

Fulcra Hydraulic Robotic Arm Kit, 83 Pieces, Water-Powered, Ages 8+

$34⁹⁹

Key features

8 needle-free water pistons on 4 color-coded lines move 4 joints
Line 1 sky turns the base, 2 poppy lifts, 3 sun reaches, 4 violet grips
Lines numbered 1 to 4 on the rack and the sheets; the same map is in the lid
4 laser-cut birch plywood sheets; boom and gripper fingers cut from 6 mm
Reach about 15 in (38 cm); base turns 180 degrees; gripper opens 2.5 in
Fill each line under the water to the brim ring, then test it on the table
Two sittings; adult help recommended for the first build at the tube steps
No glue, no screwdriver, no batteries; from home: tap water and a towel
Spare pack: 1 piston, 1 tube, 4 pins, 4 rivets; 10 challenge cards, fill cup
Ages 8+. Needle-free toy syringes. Not for medical use.

Brand: Fulcra
Model: FL-2
Product Line: Fulcra Arm + Challenge Set
Color: Birch
Material: Birch Plywood, Polypropylene, Silicone, Nylon, Beech, EVA Foam, Paper
Number of Pieces: 83
Count Per Pack: 1
Included Components: 4 birch plywood sheets A to D, 8 water pistons, 4 silicone tubes, 8 tube clips, 24 wooden pins, 12 snap rivets, 2 foam gripper pads, 6 grab-it pieces, pop-out pusher, sanding stick, wax stick, fill cup, sand timer, spare pack (1 piston, 1 tube, 4 pins, 4 rivets), 36-page booklet, 10 challenge cards
Assembly Required: Yes
Age Range: 8 years and up
Batteries Required: No
Power Source: Hand powered
Small Parts Warning: Choking Hazard - Small Parts
Assembled Product Dimensions: Reach about 15 in (38 cm), about 12 in (30 cm) tall at rest
Package Dimensions: 12 x 9 x 2.5 in (30 x 23 x 6 cm)
Warranty: 1-year limited warranty against manufacturing defects

Product description

Fulcra is a hydraulic robotic arm you build from four sheets of laser-cut birch plywood and drive with water: eight needle-free water pistons on four color-coded lines move four joints. Push the rack piston in 1 in (2.5 cm) and the arm piston moves out 1 in (2.5 cm); the lines are numbered 1 to 4 on the rack and on the sheets, and the same control map is printed inside the box lid, in the booklet and on every challenge card. Fill the lines under the water from the fill cup, to the brim ring, and test each line on the table before it goes on the arm. Reach about 15 in (38 cm); the base turns 180 degrees; the gripper opens to 2.5 in (6.4 cm). Two sittings; adult help recommended for the first build. In the box (83 pieces): sheet A, sheet B, sheet C and sheet D of birch plywood (sheet C is 6 mm for the boom and the gripper fingers), 8 water pistons, 4 silicone tubes, 8 tube clips, 24 wooden pins, 12 snap rivets, 2 foam gripper pads, 6 grab-it pieces, a pop-out pusher, a sanding stick, a wax stick, a fill cup, a sand timer, a spare piston, a spare tube, 4 spare pins and 4 spare rivets; a 36-page booklet and 10 challenge cards (not counted); the box tray holds the rack and the cup and catches drips. About 94 pop-out parts on the four sheets. You add tap water and a towel. Needle-free toy syringes. Not for medical use. Tested to ASTM F963-23 by a CPSC-accepted laboratory; Children's Product Certificate available. Birch plywood, TSCA Title VI compliant. WARNING: CHOKING HAZARD - Small parts. Not for children under 3 yrs. Keep small parts and packaging away from younger children and pets. Adult supervision recommended. Keep these instructions for future reference. Recommended for ages 8 years and up. Tap water only. No soap, oil or other liquids. Wipe up spills and dry the parts after play. Push the plungers slowly. Keep fingers out of the gripper and the joints while someone else is at the rack.

Own store

The product page on the brand's own store, whole and in its style: gallery, buy box, ritual, ingredients, the line, questions and the brand story.

What's included

The first image is a clean pack shot with no text, so the product qualifies for Google Shopping.
On phones the add-to-cart button stays under the thumb.
Gallery at 2048 × 2048, the size Shopify recommends; page sections are standard Shopify store blocks.
Wide banner frames come from the same scenes; no new shoot needed.
The store page follows the listing's comic system: white paper and ink, Bangers for headlines and the price, Kalam for the text, the FULCRA mark with its lever and four line-color bars; in the banner the text sits on paper beside one panel of the arm and the word LIFT.

A live page inside the frame: scroll it, open the questions and the gallery. Checkout does nothing.

Open the page on its own ↗

TikTok Shop

The same product for TikTok Shop, where people buy straight from the feed. The rules are different, so the listing is rebuilt.

What changed from Amazon

TikTok Shop allows no added text on any image: nine clean frames instead of infographics, the main one on white.
Product name on the beauty formula: brand, category, benefit, skin type, size.
The description must carry ingredients, directions and a patch test note.
People in the photos are AI-generated, and the description says so, as TikTok requires.
A 9:16 video under 5 MB for organic posts. A shoppable video on TikTok needs live footage, and we tell the client so.
Children's toys on TikTok Shop need category approval first (Toys and Hobby requirements of June 19, 2026): a CPC, a CPSC-accepted lab report and tracking-label photos on the product and the box, still placeholders. No added text on the images, only the product's own print: the numbers on the rack and the map inside the lid.

Demonstration: the product card and the video built from the TikTok Shop files. Generic layout.

Two children at a kitchen table with the Fulcra arm and its wooden cubes, a challenge card in hand — Product card: swipe through nine frames

Delivered, file by file

Gallery: 9 images, 2000 x 2000, in the order of the reviews' questions, comic panels with one action per image and the action word in its line's color; photos with people and hands in slots 02, 04, 06 and 07, flagged for the AI tag at upload
Premium A+: 7 modules, each with a mobile variant, the control map as the legend on the first module, the lever drawing, four movements, the box back, the three-kit chart and nine Q&A pairs as live text
Brand Story: the background with the arm by the window, the lever mark, four cards (the lever, the numbers and the map, filling under the water, the line); the box: the back with the warnings and blank fields, the Control Map inside the lid, the spares sleeve
Listing copy in English: title, item highlights, 5 bullets, description, backend search terms, attributes, materials, how to use and the warning
Notes for Germany (amazon.de): the warning block in German, the manufacturer and the EU responsible person with addresses (GPSR), the LUCID packaging register number, EN 71-1/2/3 reports and the declaration of conformity, metric units first, 'Ab 8 Jahren'; no 'EU compliant' and no CE
Proof list: everything needed from the manufacturer before a real launch, the CPC and the ASTM F963-23 report from a CPSC-accepted lab, lead and phthalate tests, the tracking label, Amazon's validation, the Prop 65 decision, the TSCA Title VI label, the lift and build-time tests, country of origin, the UPC and a legal check of the Fulcra name

Checked before export

Title · 70 of 75 characters
Item highlights · 124 of 125
Bullets · 5 of 5, longest 254 of 500
Description · 1,726 of 2,000
Backend search terms · 184 of 249 bytes
Main image fill · 89 percent shadow excluded, minimum 85
Automated checks · 73 of 73

Checked in October 2026. For your product, the same table comes with the files.

Next work: Corund One Stone · All work

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Fulcra Arm + Challenge Set

Case study

Cover

01 · Brief

02 · The comic

03 · Object

04 · Gallery

05 · Premium A+

06 · Line

07 · Brand Story

08 · Copy

09 · Checks

End

Now scroll it the way a shopper would.

On Amazon

Fulcra Hydraulic Robotic Arm STEM Kit, 4 Water-Powered Joints, Ages 8+

About this item

From the brand

Every joint is a fulcrum.

Why water?

Why four colors and four numbers?

Why plywood?

From the manufacturer

Engineering you can see.

Where the lift comes from.

Four lines, four movements.

1 Turn

2 Lift

3 Reach

4 Grip

Fill to the brim. No bubbles.

What is printed on the box.

Three kits, one map.

Before you build.

Which control moves which part?

How do we fill it without air in the lines?

It leaks at one tube. What now?

Can an 8-year-old build it alone?

How much does it lift?

What else do we need?

Are these pharmacy syringes?

A part broke or is missing. What do we do?

What wood is it?

Product description

Materials

How to use

Safety warning

Walmart

What changed from Amazon

Fulcra Hydraulic Robotic Arm Kit, 83 Pieces, Water-Powered, Ages 8+

Key features

Product description

Own store

What's included

TikTok Shop

What changed from Amazon

Fulcra Hydraulic Robotic Arm Kit for Kids, 4 Water-Powered Joints, 8 Needle-Free Water Pistons, Birch Plywood, 83 Pieces, No Batteries, Ages 8+

Description

What is in the box

How to use

Care

Materials

Standards

Warning

Delivered, file by file

Checked before export

Want a listing built like this for your product?