Work · Concept listing · 2026

Evenhold Five

Listing images, Premium A+ Content and Brand Story for a resistance tube set with handles: 13 pieces in a roll case, five 48 in (122 cm) tubes from 5 to 40 lb, two handles, two ankle straps, two extenders and a door anchor. Reviews of sets like this ask the same things: will a tube snap, at what stretch is the weight measured, which door works, is it long enough. Evenhold answers with a system: a tube's color is its weight, the number is printed on both tabs and always given at twice the resting length, and the anchor goes on the hinge side of the door only. The name joins even and hold: the = at the middle of every tube splits it into two equal halves, so each hand holds exactly the tube's number. The layout is a sports album on light, cool concrete: big headlines, photos to the edge, a plate number above every headline and one constant element, the load strip, the five tubes as segments in true proportion. The brand is fictional; the listing is complete, built for the US with notes for Germany, to show the same method in a seventh category.

Role: Art direction, listing images, Premium A+ Content, Brand Story, paper band and card graphics, listing copy
Deliverables: 9 gallery images at 2000 x 2000 on concrete, every number with its stretch · Premium A+ Content, 7 modules with mobile variants · Brand Story, 5 files · graphics: the paper band front and back, the door card, the wear card · listing copy in English · notes for Germany
Marketplaces: Amazon US, with notes for amazon.de: the warning block in German, the manufacturer and the EU responsible person with their addresses under the GPSR, the LUCID packaging register number, PAH and phthalate reports under REACH, metric units first; never 'EU compliant' or CE for a resistance band set · also Walmart, own store on Shopify and TikTok Shop
Client: Concept project, fictional brand
Checked before export: Title 74 of 75 characters · item highlights 123 of 125 · longest bullet 250 of 500 · description 1,899 of 2,000 · search terms 239 of 249 bytes · main image fill 93 percent, shadow excluded, against an 85 percent minimum · 66 automated checks passed · rules as of October 2026

Concept project. Fictional brand, scenes visualized with AI.

Case study Amazon Walmart Own store TikTok Shop

Case study: how the project reads on Behance. Amazon, Walmart, own store and TikTok Shop: the same product, built to each channel's rules.

Case study

Tap any panel to zoom

Cover

Evenhold Five, a resistance tube set under the line 'Color is the number.' The cover is the balcony across the whole panel: a man does a lateral raise on the purple tube with extenders, '= evenhold' and a huge 'Color is the number.' sit on the sky, and on the floor the load strip reads 'Purple 30 lb at 2×'. The case opens with five real tubes across the full width on concrete and the line 'A number means nothing without its stretch.', each tube with its number set large and its tab line. Right after it, 'Same set. Three homes. Three loads.': the hallway, the balcony and the studio edge to edge, each photo with its plate number, its load strip and a caption, the time, the room and the load.

The opener on concrete: 'A number means nothing without its stretch.' and five real tubes across the full width, each with its number set large and its tab line with the stretch

'Same set. Three homes. Three loads.': the hallway, the balcony and the studio edge to edge, each photo with its plate number, load strip and caption; six staging rules

01 · The brief

'0 of 14': none of the 14 competing galleries says at what stretch its pound figures are measured, and every seller paints its own color code. The reviews fear two things most: durability, the snap and tear question, 3,549 mentions, 34% negative, and what the pound numbers mean, 2,894 mentions, up to 37% negative. Below them, twelve questions from the reviews and where the listing answers each, a gallery plate or an A+ module. Hence the task: a number you can trust, the same on the tube, the card, the plan and the page. Three concepts, Withy, Tautline and Evenhold, went to three judges: the seller and shopper, the art director, and production with the rules; each picked a different winner. The sum decided it: 105 of 150 for Evenhold against 92 and 96. From Withy it took ordinary homes and a caption with the time, the room and the load; from Tautline, the door check, 'On your side you can't see the hinges.'; after the judges the ladder grew heavier, 5 to 40 lb, and the scale was checked for color-blind eyes.

Chapter 01, three concepts: 'Each judge picked a different winner.', the three judges' scores for Withy, Tautline and Evenhold, 105 of 150 for Evenhold, what it took from the other two

02 · Name and system

Evenhold (EE-ven-hold) joins even and hold. The brand's mark is the = itself: two short lines at the exact middle of every tube. Center the = in the door anchor or under both feet and the halves are equal, so each hand holds exactly the tube's number. The line is 'Color is the number.', the second line 'Center the =. Hold it even.' The rule: every pound figure is a tube's number (5, 10, 20, 30, 40) or all five together, always with its stretch; a sum is printed only when its result is a tube's number, 10 + 20 = 30. The one constant device of the layout is 'The load strip.': five segments in true proportion, 5 : 10 : 20 : 30 : 40, the tubes in use filled and risen, and the 3× stop drawn only here, in the case. The five colors run from light to dark and keep their order without color, in grayscale, with deuteranopia and protanopia, calculated. The ground: 'The ground is concrete.', light, cool concrete, the floor of a balcony and a gym, a neutral gray with no cast of its own (L* 90.1, chroma 1.6), so every tube sits 50 to 80 ΔE from it and the five color-numbers read clean. The type is Funnel Display 800 for big headlines and figures and Funnel Sans for the line.

Chapter 02, 'The load strip.': the strip's anatomy large on the sum 10 + 20 = 30, and its five states

Chapter 02, color and ground: the five tube colors in color, in grayscale, with deuteranopia and protanopia, with the closest pair; 'The ground is concrete.' and each tube's distance from it

03 · The object

13 pieces in one roll. 'Thicker as the number grows.': five natural rubber latex tubes, 48 in (122 cm) each, yellow 5, green 10, red 20, purple 30 and black 40 lb at twice their resting length; the heavier the tube, the thicker it is, 7, 9, 12, 15 and 17 mm, so the order shows in thickness too. The number is printed on both faces of both tabs, in lb and kg. With the tubes: two foam handles on a turning sleeve, two ankle straps, two 12 in (30 cm) extenders and a door anchor with a smooth sleeve. 'No box. The roll is the package.': a paper band holds the roll, its back carries the warnings word for word and blank fields for the client's own numbers; in the top pocket, the wear card, the door card and the plan.

Chapter 03, 'No box. The roll is the package.': the roll in its paper band on concrete, the band's back word for word, the door card and the wear card

04 · The gallery

'Nine plates, one strip.': nine slots at 2000 x 2000, plates of a sports album on light concrete. Above each headline, in place of a buyer's question, the plate number, equal to the slot number; below it one line and the load strip; the photos run to the edge of the tile. The main image is the five tubes coiled from yellow to black with every accessory on pure white; without its shadow the set fills 93% of the frame: 'Five coils that count to five at 100 px.' Then the answers in the order the reviews fear. 02, 'Color is the number.': five tubes and five big numbers, each with its stretch. 03, the hallway across the whole tile, 'Hinge side. Door shut. Pull it closed.': the anchor on the hinge side only, and on your side you can't see the hinges. 04, the kitchen table, 'Ten seconds before every session.': both ends and the = middle, before every session. 05, the balcony, 'Long enough at 190 cm (6 ft 3 in).': with the extenders a raise stays under 2×, so the pull stays under the number. 06, 'Two light ones make the next.': 10 + 20 = 30 on one ring. 07, the studio, 'Start light. Move up a number.' and the 4-week plan. 08, the hallway hook, 'Every number has a pocket.' 09, 'Everything in the roll.': all 13 pieces and three cards at one scale. The chapter closes with 'One product, every frame.': twelve frames of one set from the white studio to the hook by the coats, yellow always the 5 and black always the 40.

Chapter 04, the main image, 'Five coils that count to five at 100 px.': 93% of the frame, a search-grid test among placeholder tiles, the nine images at 100 px and the thumbnail beside eight other covers

Chapter 04, the gallery, 'Nine plates, one strip.': nine images three by three, with the load strips of plates 02 to 09 below as one ribbon

Plates 02 and 03 large: 'Color is the number.', five tubes with their numbers; the hallway across the tile, the anchor on the hinge side

Plates 04 and 05 large: 'Ten seconds before every session.', hands check a tube at its tab; the balcony and 'Long enough at 190 cm (6 ft 3 in).'

Plates 06 and 07 large: 'Two light ones make the next.', 10 + 20 = 30 on one ring; the studio and 'Start light. Move up a number.'

Chapter 04, 'One product, every frame.': twelve frames of one set from the white studio to the hallway hook, with the client's numbers, 9 images, 7 A+ modules, 66 of 66 checks

05 · Premium A+

'Seven modules, below the fold.': seven modules 1464 px wide on the same concrete, each with a mobile variant. 'Same set. Three homes. Three loads.'; 'Every number has its stretch.', at rest, 2× and the stop at 3×; 'The door, from above.', on the hinge side; 'The joins, up close.', the tab, the D-ring, the sleeve and the extender; the back of the band with its warnings; three sets on one scale and ten questions as live text, not as an image, among them 'Why no overhead presses?' and 'Is it latex?'. 'The same plates, on a phone.': plate 05 with the headline, price and a bullet, and the A+ mobile variants in a stack.

Chapter 05, 'The same plates, on a phone.': plate 05 with the headline, price and a bullet, and the A+ mobile variants on three phones

06 · The line

'Three sets, one scale.': a comparison chart needs neighbors, so there is a line, the same five numbers, more or fewer of them. Three: 5, 10 and 20, a light start. Five: this set, with ankle straps and extenders. Full Range Seven: a second 30 and 40, a second pair of handles and a second anchor, so two moves stay set up. Each set is shown with its own tubes at one scale, and a worn tube is replaced by its number: 'Replace that number, not the set.'

07 · Brand Story

'Why the =, why these colors, why 2×.': the roll in its paper band on a hook, behind the '= evenhold' mark and the story of one mark, 'Center the =. Hold it even.' Then three cards: the = on a purple band, the five numbers in color and in grayscale, the three sets of the line. The brand's three questions explain three decisions: why these five colors, why 2×, and why every pound figure is a tube's number.

08 · The copy

What the listing said, and what it didn't. It said, with the condition beside it: every number at 2x, Stop at 3x, the anchor on the hinge side, latex right in the bullets and For users 14 years and older. It didn't say what the category often says: no therapy, rehab or weight-loss words, no promise that a tube can't snap, no fits any door, no sum like 30 + 40 = 70 that you won't find on a tab. The WARNING block is word for word; the force-elongation and door anchor tests sit in the list of what the client supplies before upload. The copy is checked against Amazon's limits: title 74 of 75, description 1,899 of 2,000, search terms 239 of 249 bytes.

Chapter 08, copy, 'What we said, and what we didn't.': what the listing said and didn't, the sum rule and the copy against Amazon's limits

End

The last plate, 'PLATE 08 · THE HOOK': the strip '5 · 10 · 20 · 30 · 40 · at rest' and the caption 'Monday, 7:30 am. Hallway hook, next to the coats.', with the roll on its hook running the full height beside it, a pocket for every number. Then 'Thank you.' and what the client receives: 9 gallery images, 7 A+ modules with mobile variants, 5 Brand Story files, the band and card artwork, the listing copy and a compliance checklist.

Closing panel: plate 08 with the strip '5 · 10 · 20 · 30 · 40 · at rest', 'Thank you.', the deliverables and the contact; on the right the roll on its hook, full height

Now scroll it the way a shopper would.

The same files and texts, in a product page you can read on your own phone.

Switch to On Amazon

On Amazon

Simulation. A generic store layout built in HTML, no store's interface. Buttons do nothing.

Sports & Outdoors › Exercise & Fitness › Strength Training Equipment › Resistance Bands

Evenhold set on white: five coiled tubes yellow to black, handles, straps, extenders, anchor, case

Five Evenhold tubes laid straight, light to dark, the number on both tabs, an = at the middle

Woman rowing a red Evenhold tube from an anchor on the hinge side of a closed door

Hands holding a red Evenhold tube in a loop on a table, wear card beside

Tall man on a balcony, lateral raise on a purple Evenhold tube, extenders clipped in

Evenhold handle with the green 10 and the red 20 clipped to one D-ring, the purple 30 beside

Woman in a small studio doing a lateral raise on the yellow Evenhold tube

Evenhold roll case open on a hallway hook, five tubes coiled in numbered pockets, lightest at top

Evenhold set laid out on concrete: five coiled tubes, handles, ankle straps, extenders, anchor, case

Main image · fill 93 percent, shadow excluded · minimum 85

Brand: Evenhold

Evenhold Resistance Bands with Handles, 5 Tubes 5-40 lb at 2x, Door Anchor

Title · 74 of 75 characters

5 tubes rated 5-40 lb at 100% stretch, 2 handles, 2 ankle straps, 2 extenders, door anchor, roll case; natural rubber latex

Item highlights · 123 of 125 characters

$39⁹⁹ (13 pieces)

In stock

Ships from and sold by Evenhold

Brand: Evenhold
Material: Natural Rubber Latex, Nylon, Steel, NBR Foam, Polyester
Number of Pieces: 13
Resistance Level: 5-40 lb per tube at 100% elongation; every 5 lb from 5 to 105 lb with all five tubes at 100% elongation
Item Length: 48 Inches (122 cm)
Special Feature: Color-coded tubes, number printed on both tabs, center mark, door anchor with sleeve, extenders, roll case
Manufacturer Minimum Age (Years): 14

About this item

WHICH COLOR IS WHICH WEIGHT: Yellow 5 lb (2.3 kg), green 10 lb (4.5 kg), red 20 lb (9.1 kg), purple 30 lb (13.6 kg), black 40 lb (18.1 kg), each rated at 100% elongation, twice the tube's resting length; the number is printed on both tabs
DO THE NUMBERS ADD UP: Tubes on one handle add up when they stretch the same length, so 10 + 20 = 30 lb (13.6 kg); 21 settings from 5 lb (2.3 kg) to 105 lb (47.6 kg) with all five tubes at 2x; the = mark at each tube's middle shows where to center it
WHICH DOOR, AND WHERE TO STAND: Anchor with a smooth sleeve and a foam block for the hinge side of a solid door that opens away from you; on your side you can't see the hinges. Hands about 5 ft (1.5 m) away is 2x, about 7 ft (2.1 m) is 3x, the stop
HOW THE HANDLES AND CLIPS ATTACH: Foam grips 5.5 in (14 cm) wide on a sleeve that turns, webbing stitched in a box-X to a steel D-ring, steel snap clips; one D-ring takes up to five clips; check every clip gate is closed; plus 2 padded ankle straps
WILL A TUBE WEAR OUT, IS IT LATEX, IS IT LONG ENOUGH: A wear card for a 10-second check before each session, stop at 3x, single tubes sold by number; contains natural rubber latex; tubes 48 in (122 cm), 12 in (30 cm) extenders over 183 cm (6 ft)

Bullets · 5 of 5 · longest 250 of 500 characters

Backend search terms · 239 of 249 bytes Automated checks · 66 of 66 passed before export · rules as of October 2026 For your product, the same table comes with the files.

From the brand

Center the =. Hold it even.

Evenhold began with one mark: two short lines printed at the exact middle of every tube. Center the = in the door anchor or under your shoes and both halves are the same length, so each hand holds the same number. The rest followed: five tubes from light to dark, each number measured at twice the tube's resting length and printed on both tabs, a pocket for every number, and a card that tells you when a tube is done.

Why these five colors?

They step from light to dark in even jumps, so the order reads in black and white and for color-blind eyes. The number is printed anyway.

Why 2x?

It sits in the middle of the working range, halfway to the 3x stop. A number without its stretch is half a number.

Why is every pound figure a tube's number?

So what you read on the page is what you find in your hand: 5, 10, 20, 30, 40, or all five together.

From the manufacturer

Module 1 · Premium Full Image

People training in a hallway, on a balcony and in a studio with Evenhold tubes

Same set. Three homes. Three loads.

Five tubes from 5 to 40 lb, each rated at 2x its resting length: a hallway door, a balcony, the floor between the sofa bed and the radiator.

Module 2 · Premium Full Image

Red Evenhold tube drawn at rest, at 2x where the number is measured, and at 3x, the stop

Every number has its stretch.

We stretch each tube to twice its resting length (100% elongation) and print the pull there. Short of 2x you feel less, past it more. Stop at 3x.

Module 3 · Premium Full Image

Hinge-side gap of a closed door with the Evenhold anchor sleeve, and a plan view of the setup

The door, from above.

A solid hinged door that opens away from you. On your side you can't see the hinges; if you can, train from the other side.

Module 4 · Premium Four Images & Text

The joins, up close.

Where a set can let go: the tab, the D-ring, the anchor and the extender, each shown as it is.

Evenhold red tube tab with its number, ferrule and steel snap clip

The tab

The number on both faces of both tabs, in lb and kg.

Steel D-ring of an Evenhold handle with a box-X stitch and two clips

The D-ring

Steel, stitched into the webbing in a box-X. One ring takes up to five clips.

Smooth black sleeve of the Evenhold door anchor in the hinge-side gap

The sleeve

A smooth sleeve where the tube runs through the door anchor.

Black Evenhold extender clipped between a purple tube tab and a handle

The extender

12 in (30 cm) of webbing between tab and handle, for anyone over 183 cm (6 ft).

Module 5 · Premium Single Image & Text

Back of the Evenhold paper band: contents, ratings, warnings, age and origin

What's printed on the band.

Module 6 · Premium Comparison Chart

Three sets, one scale.

The same system in three rolls. Three: the 5, 10 and 20 for a light start. Five: this set, with ankle straps and extenders. Full Range Seven: a second 30 and 40, a second pair of handles and a second anchor, so two moves stay set up.

	Evenhold Three	Evenhold Five	Evenhold Full Range Seven
Tubes at 2x	5, 10, 20 lb	5, 10, 20, 30, 40 lb	5, 10, 20, 30, 30, 40, 40 lb
Settings in 5 lb steps	7	21	35
Handles	2	2	4
Ankle straps	none	2	2
Extenders	none	2	2
Door anchors	1	1	2
Case pockets	3	5	7
Clear glasses	no	no	yes
Cards and plan	Wear card, door card, plan	Wear card, door card, plan	Wear card, door card, plan

Swipe to compare

Module 7 · Premium Q&A

Before you pull.

Why does every number say 'at 2x'?

A tube pulls harder the further you stretch it. We stretch each Evenhold tube to twice its resting length (100% elongation) and print the pull there. Short of 2x you feel less, past it more. Never stretch a tube past 3 times its resting length.

Can I tell the tubes apart without seeing color?

Yes. The number is printed on both faces of both tabs, the order is always light to dark (5, 10, 20, 30, 40), and heavier tubes are thicker.

Do the numbers add up when I clip tubes together?

Yes, when the tubes are on the same handle and stretch the same length: 10 + 20 = 30 lb, both at 2x. Clip tubes together and you have every 5 lb from 5 to 105 lb, all five tubes at 2x.

Which doors work with the anchor?

A solid hinged door that opens away from you. On your side you can't see the hinges; if you can, train from the other side. Slide the foam block behind the door on the hinge side, close and lock the door, test with a light pull, and pull only the way the door closes. Never a door handle, a sliding, glass or hollow door, or furniture.

I'm tall. Are the tubes long enough?

Each tube is 48 in (122 cm), 24 in (61 cm) each side of the =. Over 183 cm (6 ft), clip the 12 in (30 cm) extenders between tab and handle, so raises stay under 2x and the pull stays under the number. The plan is sized for 150 to 196 cm (4 ft 11 in to 6 ft 5 in).

Why no overhead presses?

An overhead press runs the tube up past your face, and for most heights it passes 3x. Every move in the plan keeps the line of pull below your shoulders.

Is it latex?

Yes, the tubes are natural rubber latex. Caution: This Product Contains Natural Rubber Latex Which May Cause Allergic Reactions. If anyone who will touch the set reacts to latex, please don't buy this one.

It smells of rubber. Is that normal?

Fresh latex smells for a few days. Air the tubes out of the case and wipe them with a damp cloth. Keep them out of the sun.

How do I know when to replace a tube?

Ten seconds before every session: bend each end where it meets its tabs, and the = middle. Whitening, cracks, a sticky feel or a nick: stop and replace that number. Single tubes are sold by number.

Can I get a second pair of handles?

Yes. Handles are sold as a pair, so two moves can stay set up.

Product description

Evenhold Five: resistance tubes where the color is the number. Five 48 in (122 cm) tubes of natural rubber latex: yellow tube 5 lb (2.3 kg), green tube 10 lb (4.5 kg), red tube 20 lb (9.1 kg), purple tube 30 lb (13.6 kg) and black tube 40 lb (18.1 kg), each rated at 100% elongation (twice its resting length). The number is on both tabs. Center the = mark in the anchor or under your shoes and each hand holds that number.

Tubes on one handle add up at the same stretch: 10 + 20 = 30 lb, both at 2x; every 5 lb from 5 to 105 lb (2.3 to 47.6 kg), all five tubes at 2x.

In the roll case, a pocket for every number: the tubes, 2 handles with foam grips that turn, 2 ankle straps, 2 extenders of 12 in (30 cm) for users over 183 cm (6 ft), a door anchor with a smooth sleeve and a foam block, a wear card, a door card and a 4-week plan with a QR to a short video of each move. 13 pieces plus cards, about 2.7 lb (1.2 kg).

The anchor goes on the hinge side of a solid door that opens away from you. Hands about 5 ft (1.5 m) from the door is 2x, about 7 ft (2.1 m) is 3x, the stop; the plan has no overhead moves. Fresh latex smells of rubber for a few days.

Door anchor: place it on the hinge side of a solid door that opens away from you, close and lock the door, and pull only in the direction the door closes. Test with a light pull first. Never attach it to a door handle, a sliding, glass or hollow door, or furniture.

Caution: This Product Contains Natural Rubber Latex Which May Cause Allergic Reactions. For users 14 years and older.

Description · 1,899 of 2,000 characters

Materials

Tubes: natural rubber latex, colored through, matte, unpowdered; 48 in (122 cm) long, outer diameter 7, 9, 12, 15 and 17 mm from the 5 to the 40. Tabs: nylon webbing dyed to each tube's color, the number printed on both faces, a brushed steel ferrule crimped over the tube end, bar-tacked. Clips and D-rings: zinc-plated steel. Handles: NBR foam grips on a sleeve that turns, nylon webbing. Ankle straps: foam-padded nylon webbing with a hook-and-loop closure. Extenders and door anchor: nylon webbing; the anchor has a satin sleeve and a foam block. Roll case: polyester canvas. No PVC parts.

How to use

1. Before each session, bend each tube where it meets its tabs and at the = middle, and check every clip, handle, strap and the anchor. 2. Door: use a solid hinged door that opens away from you; on your side you can't see the hinges. Put the foam block behind the door on the hinge side, at the height of the move, then close and lock the door. 3. Clip one tab of a tube to each handle, or clip several tubes to one handle; check that every clip gate is closed. 4. Give a light test pull, then step back: hands about 5 ft (1.5 m) from the door is 2x; about 7 ft (2.1 m) is 3x, the stop. 5. Standing on a tube: center the = under both shoes, shoes on. Over 183 cm (6 ft), clip the extenders between tab and handle for raises. 6. Pull only in the direction the door closes and keep the line of pull below your shoulders. 7. About 6 x 3 ft (1.8 x 0.9 m) of clear floor. Shoes on. Never tie a tube to a radiator, pipe or furniture.

Safety warning

WARNING: Inspect every tube, clip, handle, strap and the door anchor before and after each use. Do not use if torn, nicked, cracked, sticky or worn; replace damaged parts. Do not stretch a tube more than 3 times its resting length. Keep the line of pull away from your face and eyes; wear eye protection. Not a toy. Keep out of reach of children and pets. Door anchor: place it on the hinge side of a solid door that opens away from you, close and lock the door, and pull only in the direction the door closes. Test with a light pull first. Never attach it to a door handle, a sliding, glass or hollow door, or furniture. Caution: This Product Contains Natural Rubber Latex Which May Cause Allergic Reactions. Consult your doctor before starting any exercise program. Stop exercising if you feel pain, dizziness or shortness of breath. Store in a cool, dry place out of direct sunlight and away from heat. Keep tubes away from sharp objects, rough surfaces, jewelry and fingernails. Wipe with a damp cloth; do not use oils or solvents. For users 14 years and older.

The force-elongation test and its tolerance, the assembly and door anchor pull tests, the fatigue test, the latex and dimension specs, the NDEA nitrosamine test for the latex, the Prop 65 decision, the wear photos for the card, the country of origin, the manufacturer and US importer, the UPC, the warranty terms, the instructions file, the move videos link and the line's ASINs in the concept are placeholders. On the back of the band they are blank fields, no number is invented; ASINs are not rendered here.

What a live store adds on top of this: its own interface, reviews, ads and the buy box logic. None of that is designed by the listing. Everything above this line is.

Concept project. Fictional brand, scenes visualized with AI.

Walmart

The same product for Walmart Marketplace, the second-largest marketplace in the US. Same scenes; the image text and the copy are rewritten to Walmart's rules.

What changed from Amazon

Images at 2200 × 2200, the size Walmart asks for (Amazon: 2000).
Walmart allows no benefit claims on images, so only facts stay: doses, steps, ingredients.
Short key features of up to 80 characters each instead of five long bullets.
One-paragraph description of at least 150 words, the way Walmart shows it.
A+ modules move to Brand Highlights when the client owns the brand.
The concrete tiles carry a headline, one line and the strip, so one claim was left on the images: 'Long enough at 190 cm' on 05 became the fact 'Extenders over 183 cm (6 ft).', with the tube's 48 in (122 cm) under it. The other tiles pass as they are.

Demonstration: a product page built from the Walmart files. Generic layout; buttons do nothing.

AI-generated woman rowing a red Evenhold tube from an anchor on the hinge side of a closed door

AI-generated hands holding a red Evenhold tube in a loop on a table, wear card beside

AI-generated tall man on a balcony, lateral raise on a purple Evenhold tube, extenders clipped in

AI-generated woman in a small studio doing a lateral raise on the yellow Evenhold tube

text rewritten to Walmart's rules

Evenhold

Evenhold Resistance Bands with Handles, 5 Tubes 5-40 lb at 2x, Door Anchor

$39⁹⁹

Key features

5 natural rubber latex tubes, 48 in (122 cm), rated 5 to 40 lb at 2x length
Yellow 5, green 10, red 20, purple 30, black 40 lb; number on both tabs
Tubes on one handle add up at the same stretch: 10 + 20 = 30 lb at 2x
Every 5 lb from 5 to 105 lb, all five tubes at 2x stretch
Door anchor with a smooth sleeve, for the hinge side of a solid door
2 foam handles on a sleeve that turns, steel D-rings and snap clips
2 padded ankle straps and 2 extenders of 12 in (30 cm) for 183 cm and up
Roll case with a pocket for every tube; wear card, door card, 4-week plan
Contains natural rubber latex; for users 14 years and older

Brand: Evenhold
Model: EH-5
Product Line: Evenhold Five
Color: Multicolor
Material: Natural Rubber Latex, Nylon, Steel, NBR Foam, Polyester
Number of Pieces: 13
Count Per Pack: 1
Included Components: 5 tubes (yellow 5 lb, green 10 lb, red 20 lb, purple 30 lb, black 40 lb), 2 handles, 2 ankle straps, 2 extenders, door anchor, roll case, wear card, door card, 4-week plan
Resistance Level: 5-40 lb per tube at 100% elongation; every 5 lb from 5 to 105 lb with all five tubes at 100% elongation
Length: 48 in (122 cm) per tube
Assembled Product Weight: 2.7 lb (1.2 kg)
Package Dimensions: 14 x 5 x 5 in (36 x 13 x 13 cm)
Minimum Age: 14 years
Warranty: 1-year limited warranty against manufacturing defects
Contains Latex: Yes, natural rubber latex

Product description

Evenhold Five is a set of resistance tubes where the color is the number. Five 48 in (122 cm) tubes of natural rubber latex: yellow 5 lb (2.3 kg), green 10 lb (4.5 kg), red 20 lb (9.1 kg), purple 30 lb (13.6 kg) and black 40 lb (18.1 kg), each rated at 100% elongation, twice the tube's resting length. The number is printed on both tabs of every tube, and an = mark sits at each tube's middle: center it in the door anchor or under your shoes and both halves are the same length. Tubes on one handle add up when they stretch the same length, so 10 + 20 = 30 lb, both at 2x; every 5 lb from 5 to 105 lb (2.3 to 47.6 kg) with all five tubes at 2x stretch. In the roll case, a pocket for every number: 2 foam handles on a sleeve that turns, with steel D-rings and snap clips, 2 padded ankle straps, 2 extenders of 12 in (30 cm) for users over 183 cm (6 ft), a door anchor with a smooth sleeve and a foam block, a wear card, a door card and a 4-week plan. 13 pieces plus cards, about 2.7 lb (1.2 kg). The anchor goes on the hinge side of a solid door that opens away from you. Hands about 5 ft (1.5 m) from the door is 2x, about 7 ft (2.1 m) is 3x, the stop; the plan has no overhead moves. Fresh latex smells of rubber for a few days. WARNING: Inspect every tube, clip, handle, strap and the door anchor before and after each use. Do not use if torn, nicked, cracked, sticky or worn; replace damaged parts. Do not stretch a tube more than 3 times its resting length. Keep the line of pull away from your face and eyes; wear eye protection. Not a toy. Keep out of reach of children and pets. Door anchor: place it on the hinge side of a solid door that opens away from you, close and lock the door, and pull only in the direction the door closes. Test with a light pull first. Never attach it to a door handle, a sliding, glass or hollow door, or furniture. Caution: This Product Contains Natural Rubber Latex Which May Cause Allergic Reactions. Consult your doctor before starting any exercise program. Stop exercising if you feel pain, dizziness or shortness of breath. Store in a cool, dry place out of direct sunlight and away from heat. Keep tubes away from sharp objects, rough surfaces, jewelry and fingernails. Wipe with a damp cloth; do not use oils or solvents. For users 14 years and older.

Own store

The product page on the brand's own store, whole and in its style: gallery, buy box, ritual, ingredients, the line, questions and the brand story.

What's included

The first image is a clean pack shot with no text, so the product qualifies for Google Shopping.
On phones the add-to-cart button stays under the thumb.
Gallery at 2048 × 2048, the size Shopify recommends; page sections are standard Shopify store blocks.
Wide banner frames come from the same scenes; no new shoot needed.
The shop page speaks the listing's system: light cool concrete, Funnel Display and Funnel Sans, the = evenhold mark; the tube colors only on tubes, tabs and the load strip.

A live page inside the frame: scroll it, open the questions and the gallery. Checkout does nothing.

Open the page on its own ↗

TikTok Shop

The same product for TikTok Shop, where people buy straight from the feed. The rules are different, so the listing is rebuilt.

What changed from Amazon

TikTok Shop allows no added text on any image: nine clean frames instead of infographics, the main one on white.
Product name on the beauty formula: brand, category, benefit, skin type, size.
The description must carry ingredients, directions and a patch test note.
People in the photos are AI-generated, and the description says so, as TikTok requires.
A 9:16 video under 5 MB for organic posts. A shoppable video on TikTok needs live footage, and we tell the client so.
Resistance tubes are not on TikTok Shop's official list of Sports and Outdoor products that need approval (helmets, hearing protection, CO2 products), but third-party summaries gate the whole category, so check Seller Center before listing. No added text on the images, only the product's own print.

Demonstration: the product card and the video built from the TikTok Shop files. Generic layout.

Evenhold Five on white: five coiled tubes yellow to black, handles, ankle straps, extenders, door anchor, roll case — Product card: swipe through nine frames

Man on a balcony doing a lateral raise on the purple Evenhold tube, extenders clipped in — Product card: swipe through nine frames

Delivered, file by file

Gallery: 9 images, 2000 x 2000, on light concrete in the order of the reviews' questions, a plate number, a headline, one line and the load strip, every number with its stretch; photos with people and hands in slots 03, 04, 05 and 07, flagged for the AI tag at upload
Premium A+: 7 modules, each with a mobile variant, the band back, the three sets compared and ten Q&A pairs as live text
Brand Story: the background with the roll on a hook, the mark, cards (the = on a purple band, the five numbers in color and in grayscale, the line); graphics: the paper band front and back with its warnings and blank fields, the door card, the wear card
Listing copy in English: title, item highlights, 5 bullets, description, backend search terms, attributes, materials, directions and the warning
Notes for Germany (amazon.de): the warning block in German, German versions of the door card and the wear card, the manufacturer and the EU responsible person with addresses (GPSR), the LUCID packaging register number, PAH and phthalate reports under REACH, metric units first; never 'EU compliant' or CE
Proof list: everything the manufacturer supplies before a real launch: the force-elongation test with its tolerance, the assembly and door anchor pull tests, the fatigue test, the latex and dimension specs, the NDEA test, the Prop 65 decision, the country of origin, the UPC, the warranty terms and a trademark check of the Evenhold name

Checked before export

Title · 74 of 75 characters
Item highlights · 123 of 125
Bullets · 5 of 5, longest 250 of 500
Description · 1,899 of 2,000
Backend search terms · 239 of 249 bytes
Main image fill · 93 percent, shadow excluded, minimum 85
Automated checks · 66 of 66

Checked October 2026. For your product the same table comes with the files.

Next work: Fulcra Arm + Challenge Set · All work

Want a listing built like this for your product?

Send the product facts and photos. You get questions back, then a plan and a quote.

Email Ina

ichaikadesign@gmail.com

Evenhold Five

Case study

Cover

01 · The brief

02 · Name and system

03 · The object

04 · The gallery

05 · Premium A+

06 · The line

07 · Brand Story

08 · The copy

End

Now scroll it the way a shopper would.

On Amazon

Evenhold Resistance Bands with Handles, 5 Tubes 5-40 lb at 2x, Door Anchor

About this item

From the brand

Center the =. Hold it even.

Why these five colors?

Why 2x?

Why is every pound figure a tube's number?

From the manufacturer

Same set. Three homes. Three loads.

Every number has its stretch.

The door, from above.

The joins, up close.

The tab

The D-ring

The sleeve

The extender

What's printed on the band.

Three sets, one scale.

Before you pull.

Why does every number say 'at 2x'?

Can I tell the tubes apart without seeing color?

Do the numbers add up when I clip tubes together?

Which doors work with the anchor?

I'm tall. Are the tubes long enough?

Why no overhead presses?

Is it latex?

It smells of rubber. Is that normal?

How do I know when to replace a tube?

Can I get a second pair of handles?

Product description

Materials

How to use

Safety warning

Walmart

What changed from Amazon

Evenhold Resistance Bands with Handles, 5 Tubes 5-40 lb at 2x, Door Anchor

Key features

Product description

Own store

What's included

TikTok Shop

What changed from Amazon

Evenhold Resistance Bands with Handles, 5 Latex Tubes 5-40 lb Rated at 100% Stretch, Door Anchor, Ankle Straps, Extenders, Roll Case

Description

How to use

Care

Materials

Warning

Delivered, file by file

Checked before export

Want a listing built like this for your product?