/* assets/css/site.css : tokens and base rules. Ina Chaika site. */
:root {
  /* color */
  --paper: #FAF9F7; --surface: #FFFFFF; --stone: #EFEDE8; --line: #E3E1DC;
  --ink: #161618; --graphite: #55555B; --mist: #6B6B70;
  --accent: #1F3F7A; --accent-hover: #17305E; --accent-tint: #E8EDF7;
  --on-ink: #F2F1EE; --on-ink-mist: #A9A9AE; --on-ink-line: #2E2E33;
  --focus: #1F3F7A;
  /* type */
  --font-head: "Newsreader", Georgia, "Times New Roman", serif;
  --font-body: "Inter", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --font-store: Arial, Helvetica, sans-serif;
  --fs-body: 17px; --fs-small: 15px; --fs-caption: 13px; --fs-eyebrow: 12px; --fs-eyebrow-hero: 14px;
  --fs-h1: clamp(38px, 5.2vw, 64px); --fs-h2: clamp(28px, 3.4vw, 40px); --fs-h3: clamp(22px, 2vw, 26px);
  --lh-body: 1.55; --lh-head: 1.05; --lh-h2: 1.15; --lh-h3: 1.25;
  --track-eyebrow: 0.08em; --track-head: -0.01em;
  --measure: 62ch;
  /* space (8 px rhythm) */
  --s-1: 4px; --s-2: 8px; --s-3: 12px; --s-4: 16px; --s-5: 24px; --s-6: 32px; --s-7: 48px; --s-8: 64px; --s-9: 96px; --s-10: 128px;
  --section-y: 96px; --gutter: 24px; --container: 1200px; --container-wide: 1400px; --nav-h: 64px; --switch-h: 48px;
  /* shape */
  --radius: 4px; --border: 1px solid var(--line);
  --shadow-viewer: 0 24px 64px rgba(0,0,0,.35);
  --btn-h: 48px; --tap: 44px;
  --t-fast: 150ms ease;
  color-scheme: light;
}
@media (max-width: 719px) {
  :root { --fs-body: 16px; --section-y: 64px; --gutter: 16px; --nav-h: 56px; --switch-h: 44px; --btn-h: 52px; }
}
@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) {
    --paper: #141416; --surface: #1C1C1F; --stone: #202024; --line: #2C2C31;
    --ink: #F2F1EE; --graphite: #C9C8C4; --mist: #9A9AA0;
    --accent: #9DB4E8; --accent-hover: #B7C8F0; --accent-tint: #1E2638;
    --on-ink: #161618; --on-ink-mist: #55555B; --on-ink-line: #D9D8D4; --focus: #9DB4E8;
    color-scheme: dark;
  }
}
:root[data-theme="dark"] {
  --paper: #141416; --surface: #1C1C1F; --stone: #202024; --line: #2C2C31;
  --ink: #F2F1EE; --graphite: #C9C8C4; --mist: #9A9AA0;
  --accent: #9DB4E8; --accent-hover: #B7C8F0; --accent-tint: #1E2638;
  --on-ink: #161618; --on-ink-mist: #55555B; --on-ink-line: #D9D8D4; --focus: #9DB4E8;
  color-scheme: dark;
}
/* base */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } *, *::before, *::after { transition: none !important; animation: none !important; } }
body { margin: 0; background: var(--paper); color: var(--ink); font: 400 var(--fs-body)/var(--lh-body) var(--font-body); font-feature-settings: "tnum" 1; overflow-x: clip; -webkit-font-smoothing: antialiased; }
h1, h2, h3 { font-family: var(--font-head); font-weight: 500; letter-spacing: var(--track-head); margin: 0 0 var(--s-4); text-wrap: balance; }
h1 { font-size: var(--fs-h1); line-height: var(--lh-head); }
h2 { font-size: var(--fs-h2); line-height: var(--lh-h2); }
h3 { font-size: var(--fs-h3); line-height: var(--lh-h3); }
p { margin: 0 0 var(--s-4); max-width: var(--measure); }
a { color: var(--accent); text-decoration: underline; text-underline-offset: 3px; text-decoration-thickness: 1px; }
a:hover { color: var(--accent-hover); }
:focus-visible { outline: 2px solid var(--focus); outline-offset: 2px; }
img, picture, video, svg { display: block; max-width: 100%; height: auto; }
img.framed, .frame > img { border: var(--border); background: var(--surface); }
button { font: inherit; color: inherit; }
ul, ol { margin: 0 0 var(--s-4); padding-left: 1.2em; }
dl { margin: 0; }
table { border-collapse: collapse; width: 100%; }
small, .caption { font-size: var(--fs-caption); color: var(--mist); line-height: 1.45; }
.eyebrow { font-size: var(--fs-eyebrow); text-transform: uppercase; letter-spacing: var(--track-eyebrow); color: var(--mist); font-weight: 600; margin: 0 0 var(--s-3); }
.eyebrow-hero { font-size: var(--fs-eyebrow-hero); text-transform: none; letter-spacing: 0; color: var(--graphite); font-weight: 500; }
.muted { color: var(--graphite); }
.container { width: 100%; max-width: var(--container); margin-inline: auto; padding-inline: var(--gutter); }
.container-wide { max-width: var(--container-wide); }
.section { padding-block: var(--section-y); }
.band-stone { background: var(--stone); }
.band-ink { background: var(--ink); color: var(--on-ink); }
.band-ink a { color: var(--on-ink); }
.grid { display: grid; gap: var(--gutter); grid-template-columns: repeat(12, minmax(0, 1fr)); }
@media (max-width: 1023px) { .grid { grid-template-columns: repeat(8, minmax(0, 1fr)); gap: 20px; } }
@media (max-width: 719px) { .grid { grid-template-columns: minmax(0, 1fr); gap: var(--s-5); } }
.visually-hidden { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.scroll-x { overflow-x: auto; overscroll-behavior-x: contain; scrollbar-width: thin; -webkit-overflow-scrolling: touch; }
[hidden] { display: none !important; }

/* ============================================================
   Components. Appended after the tokens block above (which stays
   as in docs/spec-tokens.css). Order: shell (skip link, header,
   buttons, email line, heading block), home sections, CTA band,
   footer, 404. Breakpoints: up to 719 phone, 720 to 1023 tablet,
   1024 and up desktop.
   ============================================================ */
:root { --ink-hover: #2A2A2E; --surface-hover: #FFFFFF; }
@media (prefers-color-scheme: dark) { :root:not([data-theme="light"]) { --ink-hover: #E4E3DF; --surface-hover: #FFFFFF; } }
:root[data-theme="dark"] { --ink-hover: #E4E3DF; --surface-hover: #FFFFFF; }
html { scroll-padding-top: calc(var(--nav-h) + 16px); }

/* skip link */
.skip-link { position: absolute; top: -100px; left: var(--gutter); z-index: 100; padding: 10px 14px; background: var(--ink); color: var(--paper); border-radius: var(--radius); font-weight: 500; text-decoration: none; }
.skip-link:focus { top: 8px; }

/* header */
.site-header { position: sticky; top: 0; z-index: 30; background: var(--paper); border-bottom: 1px solid var(--line); transition: border-color var(--t-fast); }
.js .site-header:not(.is-scrolled) { border-bottom-color: transparent; }
.site-header.is-static { position: static; }
.header-bar { display: flex; align-items: center; gap: var(--s-5); min-height: var(--nav-h); }
.brand { display: inline-flex; align-items: baseline; gap: var(--s-3); min-width: 0; margin-right: auto; color: var(--ink); text-decoration: none; }
.brand:hover { color: var(--ink); }
.brand-name { font: 500 22px/1 var(--font-head); letter-spacing: var(--track-head); white-space: nowrap; }
.brand-desc { font-size: var(--fs-eyebrow); font-weight: 500; letter-spacing: var(--track-eyebrow); text-transform: uppercase; color: var(--mist); white-space: nowrap; }
.nav-links ul { display: flex; align-items: center; gap: 28px; margin: 0; padding: 0; list-style: none; }
.nav-links a { display: inline-block; padding: 6px 0; font-size: var(--fs-small); font-weight: 500; color: var(--graphite); text-decoration: none; }
.nav-links a:hover { color: var(--ink); }
.nav-links a[aria-current="page"] { color: var(--ink); text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 6px; }
.nav-behance { display: none; }
.nav-toggle { display: none; }
.nav-email .label-narrow { display: none; }
@media (max-width: 1023px) {
  .header-bar { gap: var(--s-4); }
  .brand-desc { display: none; }
  .nav-links ul { gap: 20px; }
}
@media (max-width: 719px) {
  .header-bar { gap: var(--s-3); }
  .brand { max-width: 160px; }
  .brand-name { font-size: 20px; }
  .nav-email .label-wide { display: none; }
  .nav-email .label-narrow { display: inline; }
  .nav-toggle { display: inline-flex; align-items: center; min-height: var(--tap); padding: 0 var(--s-2); border: 0; border-radius: var(--radius); background: none; font-size: var(--fs-small); font-weight: 500; color: var(--ink); cursor: pointer; }
  .nav-links { display: none; position: absolute; top: 100%; left: 0; right: 0; padding: 0 var(--gutter) var(--s-4); background: var(--paper); border-bottom: 1px solid var(--line); }
  .nav-links.is-open { display: block; }
  .nav-links ul { flex-direction: column; align-items: stretch; gap: 0; }
  .nav-links li + li { border-top: 1px solid var(--line); }
  .nav-links a { display: flex; align-items: center; min-height: 52px; padding: 0; font-size: var(--fs-body); color: var(--ink); }
  .nav-links a[aria-current="page"] { font-weight: 600; text-decoration: none; }
  .nav-behance { display: block; }
}

/* buttons and text links */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: var(--s-2); min-width: var(--tap); height: var(--btn-h); padding: 0 20px; border: 1px solid transparent; border-radius: var(--radius); background: none; font-family: var(--font-body); font-size: 16px; font-weight: 500; line-height: 1; text-align: center; text-decoration: none; cursor: pointer; transition: background-color var(--t-fast), color var(--t-fast), border-color var(--t-fast); }
.btn:hover { text-decoration: none; }
.btn-primary { background: var(--ink); border-color: var(--ink); color: var(--paper); }
.btn-primary:hover { background: var(--ink-hover); border-color: var(--ink-hover); color: var(--paper); }
.btn-outline { background: transparent; border-color: var(--ink); color: var(--ink); }
.btn-outline:hover { background: var(--stone); color: var(--ink); }
.btn-sm { height: 40px; padding: 0 16px; font-size: 14px; }
.cta-row { display: flex; flex-wrap: wrap; align-items: center; gap: var(--s-3) var(--s-5); }
.link-arrow { font-weight: 500; color: var(--accent); text-decoration: none; }
.link-arrow::after { content: " \2192"; }
.link-arrow:hover { text-decoration: underline; }
@media (max-width: 719px) {
  .cta-row { flex-direction: column; align-items: stretch; gap: var(--s-3); }
  .cta-row .btn { width: 100%; }
  .cta-row .link-arrow { padding: var(--s-2) 0; text-align: center; }
}

/* email line with Copy */
.email-line { display: flex; flex-wrap: wrap; align-items: center; gap: var(--s-3); margin: 0; max-width: none; }
.email-text { font-size: 16px; font-weight: 500; color: var(--ink); text-decoration: none; overflow-wrap: anywhere; }
.email-text:hover { color: var(--ink); text-decoration: underline; }
.copy-email:not(.btn) { display: inline-flex; align-items: center; height: 36px; padding: 0 12px; border: 1px solid var(--line); border-radius: var(--radius); background: transparent; font-size: 14px; font-weight: 500; color: var(--graphite); white-space: nowrap; cursor: pointer; transition: background-color var(--t-fast), color var(--t-fast), border-color var(--t-fast); }
.copy-email:not(.btn):hover { border-color: var(--graphite); color: var(--ink); }
.copy-email.is-copied { background: var(--accent-tint); border-color: var(--accent-tint); color: var(--accent); }

/* heading block and shared text styles */
.section-head { margin-bottom: var(--s-7); }
.section-head h2 { margin-bottom: var(--s-4); }
.section-head .intro { margin: 0; font-size: 17px; color: var(--graphite); max-width: 60ch; }
.section-ruled { border-top: 1px solid var(--line); }
.disclosure { font-size: var(--fs-caption); color: var(--mist); max-width: none; }
@media (max-width: 719px) {
  .section-head { margin-bottom: var(--s-6); }
  .section-head .intro { font-size: var(--fs-body); }
}

/* hero */
.hero { padding: var(--s-8) 0 0; }
.hero-grid { display: grid; grid-template-columns: minmax(0, 1fr); gap: var(--s-5); }
.hero-head .eyebrow-hero { margin-bottom: var(--s-4); }
.hero h1 { margin: 0; font-size: clamp(34px, 5.2vw, 64px); } /* 34 px at 390 keeps the hero line in three rows; the other pages keep --fs-h1 */
.hero-sub { margin: 0 0 var(--s-5); font-size: 18px; color: var(--graphite); max-width: 52ch; }
.hero .cta-row { margin-bottom: var(--s-5); }
.reassurance { margin: 0 0 var(--s-4); font-size: var(--fs-small); color: var(--graphite); max-width: 52ch; }
.hero-visual { margin: 0; }
.phone-frame { display: block; overflow: hidden; aspect-ratio: 16 / 10; max-height: 360px; border: var(--border); border-radius: var(--radius); background: var(--surface); }
.phone-screen { width: 100%; height: 100%; object-fit: cover; object-position: 50% 0; }
.phone-caption { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; } /* the caption is for assistive tech only: the arrow link under the frame says the same */
/* up to 1023: one column in the order promise, button, proof, then the second exit and the reassurance.
   .hero-body and .cta-row dissolve (display: contents) so their children take part in the order. */
@media (max-width: 1023px) {
  .hero { padding-bottom: var(--s-7); }
  .hero-grid { display: flex; flex-direction: column; gap: var(--s-4); }
  .hero-body, .hero .cta-row { display: contents; }
  .hero-head { order: 1; }
  .hero-sub { order: 2; margin: var(--s-2) 0 0; }
  .hero .btn-primary { order: 3; align-self: flex-start; }
  .hero-visual { order: 4; margin-top: var(--s-2); }
  .hero .link-arrow { order: 5; padding: var(--s-1) 0; }
  .reassurance { order: 6; margin: 0; }
  .hero .email-line { order: 7; }
  /* the window is a square: it shows gallery image 02 with its counter, so the frame reads as a product page, not a search bar.
     The 780 x 1480 frame starts 26.4 percent of its width above the window (image 02 begins at row 222 of 1480), so the cut scales with the width. */
  .phone-frame { max-width: 420px; aspect-ratio: 1; max-height: none; }
  .phone-screen { height: auto; object-fit: fill; margin-top: -26.4%; }
}
@media (max-width: 719px) {
  .hero { padding-top: var(--s-6); }
  .hero-head .eyebrow-hero { margin-bottom: var(--s-3); }
  .hero-sub { font-size: 17px; }
  .hero .btn-primary { align-self: stretch; }
  .phone-frame { max-width: none; }
}
@media (min-width: 1024px) {
  .hero { display: grid; min-height: 680px; padding-top: 64px; }
  .hero-grid { grid-template-columns: repeat(12, minmax(0, 1fr)); grid-template-rows: auto 1fr; gap: 0 var(--gutter); }
  .hero-head { grid-column: 1 / 8; grid-row: 1; }
  .hero-body { grid-column: 1 / 8; grid-row: 2; padding: var(--s-6) 0 var(--s-9); }
  .hero-visual { grid-column: 8 / 13; grid-row: 1 / 3; position: relative; overflow: hidden; min-height: 0; }
  .phone-frame { position: absolute; top: 0; left: 50%; width: 360px; margin-left: -180px; padding: 8px; overflow: visible; aspect-ratio: auto; max-height: none; }
  .phone-screen { height: auto; object-fit: fill; border: var(--border); }
}

/* facts strip (desktop only) */
.facts { display: none; }
@media (min-width: 1024px) {
  .facts { display: block; padding: 0 0 var(--s-7); }
  .facts-row { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); margin: 0; padding: 0; list-style: none; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
  .facts-row li { display: flex; flex-direction: column; gap: var(--s-1); padding: var(--s-5); border-left: 1px solid var(--line); }
  .facts-row li:first-child { padding-left: 0; border-left: 0; }
  .fact-value { font: 500 28px/1.1 var(--font-head); color: var(--ink); }
  .fact-label { font-size: var(--fs-caption); color: var(--mist); }
  .facts-source { margin: var(--s-3) 0 0; font-size: var(--fs-caption); color: var(--mist); max-width: none; }
}

/* work cards: one per work in the registry, stacked; the section head above them carries the h2, each card its own h3 */
.work-list { display: grid; grid-template-columns: minmax(0, 1fr); gap: var(--s-5); }
.work-card { display: grid; grid-template-columns: minmax(0, 1fr); overflow: hidden; background: var(--surface); border: var(--border); border-radius: var(--radius); }
.work-cover { display: block; position: relative; aspect-ratio: 16 / 9; background: var(--stone); border-bottom: 1px solid var(--line); }
.work-cover img { width: 100%; height: 100%; object-fit: cover; object-position: 60% 50%; }
.work-text { padding: var(--s-5); }
.work-text h2, .work-text h3 { font-size: clamp(26px, 2.6vw, 32px); line-height: var(--lh-h2); margin-bottom: var(--s-4); }
.work-body { color: var(--graphite); }
.work-facts { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); margin: 0 0 var(--s-5); padding: 0; list-style: none; border-top: 1px solid var(--line); }
.work-facts li { padding: 10px 12px 10px 0; font-size: 14px; line-height: 1.4; color: var(--graphite); border-bottom: 1px solid var(--line); }
.work-facts li:nth-child(odd) { border-right: 1px solid var(--line); }
.work-facts li:nth-child(even) { padding-left: 12px; padding-right: 0; }
.work-text .cta-row { margin-bottom: var(--s-4); }
.work-text .cta-row .btn { flex: 1 1 auto; } /* two proof buttons share one row at every width where the row is horizontal */
.work-text .disclosure { margin: 0; }
.behance-line { margin: var(--s-5) 0 0; font-size: var(--fs-small); color: var(--graphite); max-width: none; }
@media (max-width: 719px) {
  .work-facts { grid-template-columns: minmax(0, 1fr); }
  .work-facts li:nth-child(odd) { border-right: 0; }
  .work-facts li:nth-child(even) { padding-left: 0; }
}
@media (min-width: 1024px) {
  .work-card { grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); }
  .work-cover { aspect-ratio: auto; min-height: 420px; border-bottom: 0; border-right: 1px solid var(--line); }
  .work-cover img { position: absolute; inset: 0; }
  .work-text { padding: var(--s-6); }
}

/* method grid: the eight questions */
.method-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: var(--s-5); margin: 0 0 var(--s-6); padding: 0; list-style: none; }
.tile a { display: block; color: inherit; text-decoration: none; }
.tile-frame { display: block; position: relative; overflow: hidden; aspect-ratio: 1; background: var(--surface); border: var(--border); }
.tile-frame img { width: 100%; height: 100%; object-fit: cover; }
.tile-text { display: block; margin-top: var(--s-3); font-size: var(--fs-small); line-height: 1.4; color: var(--graphite); }
.tile-num { display: block; font-size: var(--fs-eyebrow); letter-spacing: var(--track-eyebrow); color: var(--mist); }
.tile-q { display: block; margin: var(--s-1) 0; font: 500 20px/1.25 var(--font-head); letter-spacing: var(--track-head); color: var(--ink); }
.tile-role { display: block; font-size: var(--fs-caption); color: var(--mist); }
.tile a:hover .tile-q { text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 3px; }
.chip { position: absolute; left: var(--s-2); bottom: var(--s-2); padding: 3px 6px; font-size: 11px; font-weight: 500; line-height: 1.2; letter-spacing: 0.06em; text-transform: uppercase; color: var(--mist); background: var(--surface); border: var(--border); border-radius: 2px; }
.method-closing { font-size: 17px; color: var(--graphite); max-width: 60ch; }
@media (max-width: 719px) {
  .method-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: var(--s-4); }
  .tile-q { font-size: 18px; }
  .method-closing { font-size: var(--fs-body); }
}

/* package cards */
.pkgs { display: grid; grid-template-columns: minmax(0, 1fr); gap: var(--s-5); }
.pkg { display: flex; flex-direction: column; padding: var(--s-6); background: var(--surface); border: var(--border); border-radius: var(--radius); }
.pkg h3 { margin-bottom: var(--s-2); font-size: 26px; }
.pkg-fit { margin-bottom: var(--s-5); font-size: var(--fs-small); color: var(--graphite); }
.checks { display: grid; gap: var(--s-2); margin: 0 0 var(--s-5); padding: 0; list-style: none; }
.checks li { position: relative; padding-left: 22px; font-size: var(--fs-small); line-height: 1.45; }
.checks li::before { content: ""; position: absolute; left: 0; top: 0.38em; width: 13px; height: 13px; background: currentColor; -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M4 12.5l5 5L20 6.5' fill='none' stroke='%23000' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center / contain no-repeat; mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M4 12.5l5 5L20 6.5' fill='none' stroke='%23000' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center / contain no-repeat; color: var(--accent); }  /* a tick, not a square (21.10.2026) */
.specimen { margin: 0 0 var(--s-5); padding: var(--s-3) var(--s-4); background: var(--paper); border: var(--border); border-radius: var(--radius); }
.specimen-title { margin: 0; font: 400 14px/1.4 var(--font-store); color: var(--ink); max-width: none; }
.specimen-counter { display: block; margin-top: var(--s-1); font-size: var(--fs-caption); font-variant-numeric: tabular-nums; text-align: right; color: var(--mist); }
.specimen figcaption { margin-top: var(--s-2); font-size: var(--fs-caption); line-height: 1.4; color: var(--mist); }
.pkg-foot { margin-top: auto; padding-top: var(--s-4); border-top: 1px solid var(--line); }
.bring { margin: 0 0 var(--s-3); font-size: 14px; color: var(--graphite); max-width: none; }
.price-note { margin: 0 0 var(--s-4); font-size: 14px; color: var(--mist); }
.pkg .btn { width: 100%; }
.pkg-notes { margin-top: var(--s-6); border-top: 1px solid var(--line); }
.pkg-notes p { margin: 0; padding: var(--s-4) 0; font-size: var(--fs-small); color: var(--graphite); border-bottom: 1px solid var(--line); max-width: none; }
@media (max-width: 719px) {
  .pkg { padding: var(--s-5); }
  .pkg h3 { font-size: 24px; }
}
@media (min-width: 1024px) {
  .pkgs { grid-template-columns: repeat(3, minmax(0, 1fr)); }
}

/* process */
.process-grid { display: grid; grid-template-columns: minmax(0, 1fr); gap: var(--s-5); align-items: start; }
.steps { margin: 0; padding: 0; list-style: none; counter-reset: step; border-top: 1px solid var(--line); }
.step { display: grid; grid-template-columns: 48px minmax(0, 1fr); gap: var(--s-2) var(--s-4); padding: var(--s-5) 0; border-bottom: 1px solid var(--line); counter-increment: step; }
.step::before { content: counter(step, decimal-leading-zero); padding-top: 7px; font-size: var(--fs-caption); font-variant-numeric: tabular-nums; color: var(--mist); }
.step h3 { margin-bottom: var(--s-2); font-size: 24px; }
.step p { margin: 0; font-size: 16px; color: var(--graphite); max-width: 58ch; }
.timeline { font-size: var(--fs-small); color: var(--graphite); max-width: 44ch; }
.process-foot { margin-top: var(--s-5); }
@media (max-width: 1023px) {
  .process-head { display: contents; }
  .process-head > .eyebrow { order: 0; margin-bottom: 0; }
  .process-head > h2 { order: 1; margin: 0 0 var(--s-2); }
  .steps { order: 2; }
  .process-foot { order: 3; margin-top: 0; }
}
@media (max-width: 719px) {
  .step { grid-template-columns: minmax(0, 1fr); gap: var(--s-1); }
  .step::before { padding-top: 0; }
}
@media (min-width: 1024px) {
  .process-grid { grid-template-columns: repeat(12, minmax(0, 1fr)); gap: var(--gutter); }
  .process-head { grid-column: 1 / 5; position: sticky; top: calc(var(--nav-h) + var(--s-6)); }
  .steps { grid-column: 5 / 13; }
  .process-foot { margin-top: var(--s-6); }
}

/* faq */
.faq-grid { display: grid; grid-template-columns: minmax(0, 1fr); gap: var(--s-5); align-items: start; }
.faq { border-top: 1px solid var(--line); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { display: flex; align-items: center; position: relative; min-height: 52px; padding: 14px 40px 14px 0; font-size: 17px; font-weight: 500; line-height: 1.35; color: var(--ink); list-style: none; cursor: pointer; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::before, .faq summary::after { content: ""; position: absolute; right: 6px; top: 50%; width: 14px; height: 2px; margin-top: -1px; background: var(--ink); transition: transform var(--t-fast); }
.faq summary::after { transform: rotate(90deg); }
.faq details[open] summary::after { transform: rotate(0deg); }
.faq details p { margin: 0; padding: 0 40px var(--s-4) 0; font-size: 16px; color: var(--graphite); max-width: 62ch; }
@media (min-width: 1024px) {
  .faq-grid { grid-template-columns: repeat(12, minmax(0, 1fr)); gap: var(--gutter); }
  .faq-head { grid-column: 1 / 5; position: sticky; top: calc(var(--nav-h) + var(--s-6)); }
  .faq { grid-column: 5 / 13; }
}

/* about (home) */
.about-grid { display: grid; grid-template-columns: minmax(0, 1fr); gap: var(--s-5); }
.about-text p { font-size: 17px; }
.about-links { display: flex; flex-wrap: wrap; gap: var(--s-3) var(--s-5); margin: var(--s-5) 0 0; max-width: none; }
.about-photo { margin: 0; overflow: hidden; aspect-ratio: 4 / 5; background: var(--surface); border: var(--border); }
.about-photo img { width: 100%; height: 100%; object-fit: cover; }
@media (max-width: 719px) {
  .about-text p { font-size: var(--fs-body); }
  .about-photo { order: -1; }
}
@media (min-width: 1024px) {
  .about-grid { grid-template-columns: repeat(12, minmax(0, 1fr)); gap: var(--gutter); }
  .about-text { grid-column: 1 / 8; }
  .about-photo { grid-column: 9 / 13; }
}

/* ink CTA band */
.cta-band { text-align: center; }
.cta-inner { max-width: 640px; margin-inline: auto; }
.cta-band h2 { margin-bottom: var(--s-4); font-size: clamp(30px, 3vw, 36px); color: var(--on-ink); }
.cta-body { margin: 0 auto var(--s-6); font-size: 17px; color: var(--on-ink); opacity: 0.85; }
.cta-band .cta-row { justify-content: center; }
.cta-link { font-weight: 500; color: var(--on-ink); }
.cta-small { margin: var(--s-5) 0 0; font-size: var(--fs-caption); color: var(--on-ink-mist); max-width: none; }
.band-ink .btn-primary { background: var(--paper); border-color: var(--paper); color: var(--ink); }
.band-ink .btn-primary:hover { background: var(--surface-hover); border-color: var(--surface-hover); color: var(--ink); }
.band-ink .btn-outline { background: transparent; border-color: var(--on-ink-line); color: var(--on-ink); }
.band-ink .btn-outline:hover { background: rgba(255, 255, 255, 0.06); border-color: var(--on-ink-mist); color: var(--on-ink); }
.band-ink .copy-email.is-copied { background: transparent; border-color: var(--on-ink); color: var(--on-ink); }
.band-ink :focus-visible { outline-color: var(--on-ink); }

/* footer (22.10.2026, compact) */
.site-footer { padding: var(--s-6) 0 var(--s-5); border-top: 1px solid var(--line); }
.footer-top { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: var(--s-4) var(--s-6); }
.footer-top .brand { margin: 0; }
.footer-links ul { display: flex; flex-wrap: wrap; gap: var(--s-2) var(--s-4); margin: 0; padding: 0; list-style: none; }
.footer-links a { font-size: var(--fs-small); color: var(--graphite); text-decoration: none; }
.footer-links a:hover { color: var(--ink); text-decoration: underline; }
.footer-contact .email-line { margin: 0; font-size: var(--fs-small); color: var(--graphite); max-width: none; }
.small-print { margin: var(--s-5) 0 0; padding-top: var(--s-4); border-top: 1px solid var(--line); font-size: 12.5px; line-height: 1.6; color: var(--mist); max-width: none; }
@media (max-width: 719px) {
  .footer-top { flex-direction: column; align-items: flex-start; }
}
/* 404 */
.notfound { padding-block: var(--s-10) var(--s-9); text-align: center; }
.notfound .container { max-width: 720px; }
.notfound p { margin-inline: auto; }
.notfound-links { display: flex; flex-wrap: wrap; justify-content: center; gap: var(--s-3) var(--s-5); margin-top: var(--s-6); max-width: none; }
@media (max-width: 719px) {
  .notfound { padding-block: var(--s-8); }
  .notfound-links { flex-direction: column; align-items: center; }
}

/* The site is paper and ink on every device: the dark palette in the tokens block applies only when a page opts in with data-theme="dark" on the html element, never from the OS setting alone. */
@media (prefers-color-scheme: dark) {
  :root:not([data-theme="dark"]) {
    --paper: #FAF9F7; --surface: #FFFFFF; --stone: #EFEDE8; --line: #E3E1DC;
    --ink: #161618; --graphite: #55555B; --mist: #6B6B70;
    --accent: #1F3F7A; --accent-hover: #17305E; --accent-tint: #E8EDF7;
    --on-ink: #F2F1EE; --on-ink-mist: #A9A9AE; --on-ink-line: #2E2E33; --focus: #1F3F7A;
    --ink-hover: #2A2A2E; --surface-hover: #FFFFFF;
    color-scheme: light;
  }
}

/* phone tiles are about 171 px wide: the AI chip becomes a one-line strip along the bottom of the frame */
@media (max-width: 719px) {
  .chip { left: var(--s-2); right: var(--s-2); padding: 3px 4px; font-size: 10px; letter-spacing: 0.02em; text-align: center; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
}

/* why AI is faster and cheaper (home, 20.10.2026): one pack shot to scenes, shoot vs AI table, the craft list */
.ai-strip { display: grid; grid-template-columns: minmax(0, 1fr) 56px minmax(0, 3.2fr); gap: var(--s-4); align-items: start; margin: 0 0 var(--s-7); }
.ai-frame { display: block; overflow: hidden; aspect-ratio: 1; background: var(--surface); border: var(--border); }
.ai-frame img { width: 100%; height: 100%; object-fit: cover; }
.ai-scenes { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: var(--s-3); }
.ai-strip figcaption { margin-top: var(--s-3); font-size: var(--fs-caption); line-height: 1.45; color: var(--mist); }
.ai-arrow { position: relative; align-self: center; height: 1px; margin-top: -28px; background: var(--ink); }
.ai-arrow::after { content: ""; position: absolute; right: 0; top: -4px; width: 9px; height: 9px; border-top: 1px solid var(--ink); border-right: 1px solid var(--ink); transform: rotate(45deg); }
.ai-compare { margin: 0 0 var(--s-7); }
.ai-compare table { width: 100%; min-width: 620px; border-collapse: collapse; background: var(--surface); border: var(--border); }
.ai-compare th, .ai-compare td { padding: 14px 18px; text-align: left; vertical-align: top; border-bottom: var(--border); font-size: 15px; line-height: 1.45; color: var(--graphite); }
.ai-compare thead th { font: 600 var(--fs-eyebrow)/1.4 var(--font-body); text-transform: uppercase; letter-spacing: var(--track-eyebrow); color: var(--mist); }
.ai-compare thead th.is-ai { color: var(--accent); }
.ai-compare tbody th { width: 20%; font-weight: 500; color: var(--ink); }
.ai-compare td.is-ai { color: var(--ink); background: var(--accent-tint); }
.ai-compare tbody tr:last-child th, .ai-compare tbody tr:last-child td { border-bottom: 0; }
.ai-craft h3 { margin: 0 0 var(--s-4); font: 500 var(--fs-h3)/1.25 var(--font-head); }
.ai-craft-list { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: var(--s-5); margin: 0 0 var(--s-6); padding: 0; list-style: none; counter-reset: aic; }
.ai-craft-list li { display: grid; grid-template-rows: subgrid; grid-row: span 2; row-gap: var(--s-2); padding-top: var(--s-3); border-top: 2px solid var(--ink); counter-increment: aic; }  /* 22.10: titles and bodies on shared rows, so a two-line title does not push its text down alone */
.ai-craft-list { grid-template-rows: auto auto; }
@supports not (grid-template-rows: subgrid) { .ai-craft-list h4 { min-height: calc(2 * 1.35em); } }
.ai-craft-list h4 { margin: 0; align-self: start; font: 600 16px/1.35 var(--font-body); color: var(--ink); }
.ai-craft-list h4::before { content: counter(aic, decimal-leading-zero) "  "; white-space: pre; font: 500 12px/1 ui-monospace, Consolas, monospace; color: var(--mist); }
.ai-craft-list p { margin: 0; font-size: 15px; line-height: 1.5; color: var(--graphite); }
.ai-closing { margin: 0; }
@media (max-width: 899px) {
  .ai-strip { grid-template-columns: minmax(0, 1fr); gap: var(--s-3); }
  .ai-from { width: 46%; }
  .ai-arrow { width: 1px; height: 28px; margin: 0 0 0 23%; }
  .ai-arrow::after { top: auto; bottom: 0; right: -4px; transform: rotate(135deg); }
  .ai-craft-list { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 719px) {
  /* on phones every row is a card: the label, then "Photo shoot" and "AI scenes" one under the other, so the AI column is never off-screen */
  .ai-compare table, .ai-compare tbody, .ai-compare tr, .ai-compare th, .ai-compare td { display: block; width: auto; min-width: 0; }
  .ai-compare table { border: 0; background: none; }
  .ai-compare thead { display: none; }
  .ai-compare tr { margin-bottom: var(--s-3); background: var(--surface); border: var(--border); }
  .ai-compare tbody th { width: auto; padding: 12px 14px 4px; border: 0; }
  .ai-compare td { padding: 6px 14px 10px; border: 0; }
  .ai-compare td::before { content: attr(data-label); display: block; margin-bottom: 2px; font: 600 11px/1.4 var(--font-body); text-transform: uppercase; letter-spacing: var(--track-eyebrow); color: var(--mist); }
  .ai-compare td.is-ai::before { color: var(--accent); }
  .ai-compare tbody tr:last-child th { border-bottom: 0; }
  .ai-craft-list { grid-template-columns: minmax(0, 1fr); gap: var(--s-4); }
}


/* marketplaces: monochrome marks in one ink, the names in their own letterforms */
.marks { display: flex; flex-wrap: wrap; align-items: center; gap: var(--s-4) var(--s-6); margin: 0; padding: 0; list-style: none; color: var(--graphite); }
.mark { display: inline-flex; align-items: center; gap: 6px; line-height: 1; white-space: nowrap; }
.mark-word { font: 700 20px/1 var(--font-body); letter-spacing: -0.02em; color: inherit; }
.mark-amazon { position: relative; flex-direction: column; align-items: flex-start; gap: 0; }
.mark-amazon .mark-word { font-size: 23px; letter-spacing: -0.03em; }
.mark-smile { width: 64px; height: 14px; margin: -1px 0 0 2px; }
.mark-walmart .mark-word { font-weight: 700; }
.mark-spark { width: 20px; height: 20px; }
.mark-note { width: 19px; height: 19px; }
.mark-tiktok .mark-word { font-weight: 800; }
.mark-bag { width: 21px; height: 21px; }
.mark-shopify .mark-word { letter-spacing: -0.01em; }
@media (max-width: 719px) { .marks { gap: var(--s-3) var(--s-5); } .mark-word { font-size: 17px; } .mark-amazon .mark-word { font-size: 20px; } .mark-smile { width: 54px; } }

/* works: six worlds in a grid; the cover carries the colour, the strip of eight thumbnails says "a full gallery" without words */
.worlds { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: var(--s-5); }
.world { display: flex; flex-direction: column; overflow: hidden; background: var(--surface); border: var(--border); border-radius: var(--radius); color: var(--ink); text-decoration: none; transition: transform var(--t-fast), box-shadow var(--t-fast); }
.world:hover { color: var(--ink); transform: translateY(-2px); box-shadow: 0 12px 32px rgba(0, 0, 0, .08); }
.world-cover { display: block; position: relative; aspect-ratio: 16 / 10; overflow: hidden; background: var(--stone); }
.world-cover img { width: 100%; height: 100%; object-fit: cover; object-position: 60% 50%; transition: transform 600ms ease; }
.world:hover .world-cover img { transform: scale(1.03); }
.world-text { display: flex; flex-direction: column; gap: var(--s-1); padding: var(--s-4) var(--s-5) var(--s-3); }
.world-cat { font-size: var(--fs-eyebrow); font-weight: 600; letter-spacing: var(--track-eyebrow); text-transform: uppercase; color: var(--mist); }
.world-name { font: 500 clamp(22px, 2vw, 26px)/1.2 var(--font-head); letter-spacing: var(--track-head); }
.world:hover .world-name { text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 4px; }
.world-slots { display: grid; grid-template-columns: repeat(9, minmax(0, 1fr)); gap: 4px; padding: 0 var(--s-5) var(--s-5); }
.world-slots img { width: 100%; aspect-ratio: 1; object-fit: cover; border: var(--border); border-radius: 2px; }
.worlds + .behance-line { margin-top: var(--s-6); }
@media (max-width: 719px) {
  .worlds { grid-template-columns: minmax(0, 1fr); gap: var(--s-4); }
  .world-text { padding: var(--s-3) var(--s-4) var(--s-2); }
  .world-slots { padding: 0 var(--s-4) var(--s-4); gap: 3px; }
}
/* odd number of works (nine on 21.10.2026): the last card no longer stands alone in the left column – it takes the whole row,
   its cover keeps the column's width and 16:10, the category, name and strip of slots sit together, centred, in the right column. Any odd count
   gets the same row; with an even count nothing changes. Phones keep one column. */
@media (min-width: 720px) {
  .world:last-child:nth-child(odd) { grid-column: 1 / -1; display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); grid-template-rows: 1fr auto auto 1fr; column-gap: var(--s-5); }
  .world:last-child:nth-child(odd) .world-cover { grid-column: 1; grid-row: 1 / -1; }
  .world:last-child:nth-child(odd) .world-text { grid-column: 2; grid-row: 2; padding: 0 var(--s-5) var(--s-3) 0; }
  .world:last-child:nth-child(odd) .world-slots { grid-column: 2; grid-row: 3; padding: 0 var(--s-5) 0 0; }
}

/* first-screen link under the wall (no arrow suffix: the copy carries its own) */
.world-slots { display: flex; gap: 4px; }
.world-slots img { flex: 1 1 0; min-width: 0; width: auto; }

/* one product, four channels: phone frames side by side, a strip on small screens */
.phones { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: var(--s-5); }
.phone { display: flex; flex-direction: column; gap: var(--s-3); color: var(--ink); text-decoration: none; }
.phone-shell { display: block; overflow: hidden; aspect-ratio: 390 / 740; border: 6px solid var(--ink); border-radius: 26px; background: var(--surface); box-shadow: 0 1px 0 rgba(0, 0, 0, .06); transition: transform var(--t-fast); }
.phone:hover .phone-shell { transform: translateY(-3px); }
.phone-shell img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 0; }
.phone-cap { display: flex; flex-direction: column; gap: var(--s-1); }
.phone-cap .mark { color: var(--ink); }
.phone-note { font-size: var(--fs-small); color: var(--graphite); }
.phones-foot { margin: var(--s-6) 0 0; font-size: var(--fs-small); color: var(--graphite); max-width: none; }
@media (max-width: 1023px) { .phones { gap: var(--s-4); } .phone-shell { border-width: 4px; border-radius: 18px; } }
@media (max-width: 719px) {
  .phones { display: flex; gap: var(--s-3); margin-inline: calc(-1 * var(--gutter)); padding: 0 var(--gutter) var(--s-2); scroll-snap-type: x mandatory; scrollbar-width: none; }
  .phones::-webkit-scrollbar { display: none; }
  .phone { flex: 0 0 64%; scroll-snap-align: start; }
}

/* services: the package shown as the files it delivers */
.pkg-visual { margin: 0 0 var(--s-5); }
.pkg-v1 { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 6px; }
.pkg-v1 img { width: 100%; aspect-ratio: 1; object-fit: cover; border: var(--border); border-radius: 2px; }
.pkg-v2 { display: flex; flex-direction: column; gap: 6px; }
.pkg-v2-wide { width: 100%; aspect-ratio: 1464 / 600; object-fit: cover; border: var(--border); border-radius: 2px; }
.pkg-v2-row { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 6px; }
.pkg-v2-row img { width: 100%; aspect-ratio: 1; object-fit: cover; border: var(--border); border-radius: 2px; }
.pkg-v3 { overflow: hidden; aspect-ratio: 16 / 9; border: var(--border); border-radius: 2px; background: var(--surface); }
.pkg-v3 img { width: 100%; height: auto; margin-top: -8%; }

/* process: the step numbers read like a scoreboard */
.step::before { padding-top: 0; font: 500 30px/1 var(--font-head); color: var(--ink); opacity: .3; }

/* about: the photo column; a monogram stands in until the real photograph arrives */
.about-photo-empty { display: grid; place-items: center; background: var(--stone); }
.about-monogram { font: 500 clamp(56px, 7vw, 96px)/1 var(--font-head); letter-spacing: .04em; color: var(--mist); }
@media (min-width: 1024px) { .about-grid { grid-template-columns: minmax(0, 1fr) 340px; gap: var(--s-8); align-items: start; } }

/* ---------- services: prices and the shortcut into the calculator ---------- */
.pkg .price { display: flex; align-items: baseline; gap: var(--s-2); margin: 0 0 var(--s-4); }
.pkg .price b { font: 500 32px/1 var(--font-head); color: var(--ink); }
.pkg .price-note { font-size: var(--fs-caption); color: var(--mist); }
.pkg-pick { display: inline-block; margin: 0 0 var(--s-3); font-size: var(--fs-small); font-weight: 500; color: var(--accent); text-decoration: none; }
.pkg-pick:hover { text-decoration: underline; }

/* ---------- the calculator on the site's own cases ---------- */
.calc-grid { display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr); gap: var(--s-7); align-items: start; }
.calc-step { margin: var(--s-6) 0 var(--s-3); font: 600 var(--fs-eyebrow)/1.4 var(--font-body); text-transform: uppercase; letter-spacing: var(--track-eyebrow); color: var(--mist); }
.calc-step:first-child { margin-top: 0; }
.calc-cases { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: var(--s-3); }
.calc-case { display: flex; flex-direction: column; gap: 6px; padding: 6px; border: var(--border); border-radius: var(--radius); background: var(--surface); color: var(--graphite); font: 500 12px/1.3 var(--font-body); text-align: left; cursor: pointer; transition: border-color var(--t-fast), color var(--t-fast); }
.calc-case img { width: 100%; aspect-ratio: 1; object-fit: cover; border-radius: 2px; background: #fff; }
.calc-case:hover { border-color: var(--graphite); color: var(--ink); }
.calc-case[aria-pressed="true"] { border: 2px solid var(--ink); padding: 5px; color: var(--ink); }
.calc-opts { display: grid; grid-template-columns: minmax(0, 1fr); gap: var(--s-3); }
.calc-opts-3 { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.calc-opts-2 { grid-template-columns: repeat(2, minmax(0, 1fr)); }
.calc-opt { position: relative; display: flex; flex-direction: column; gap: 6px; width: 100%; padding: var(--s-4) var(--s-4) var(--s-4) 44px; border: var(--border); border-radius: var(--radius); background: var(--surface); color: var(--ink); font: 400 var(--fs-small)/1.45 var(--font-body); text-align: left; cursor: pointer; transition: border-color var(--t-fast), background var(--t-fast); }
.calc-opt::before { content: ""; position: absolute; left: 14px; top: 17px; width: 18px; height: 18px; border: 1.5px solid var(--graphite); border-radius: 3px; background: var(--surface); transition: background var(--t-fast), border-color var(--t-fast); }
.calc-opt::after { content: ""; position: absolute; left: 20px; top: 20px; width: 5px; height: 9px; border: solid var(--surface); border-width: 0 2px 2px 0; transform: rotate(45deg); opacity: 0; }
.calc-opt:hover { border-color: var(--graphite); }
.calc-opt.is-on, .calc-opt[aria-pressed="true"] { border-color: var(--ink); background: var(--accent-tint); }
.calc-opt.is-on::before, .calc-opt[aria-pressed="true"]::before { background: var(--ink); border-color: var(--ink); }
.calc-opt.is-on::after, .calc-opt[aria-pressed="true"]::after { opacity: 1; }
.calc-opt.is-fixed { cursor: default; }
.calc-opt-head { display: flex; align-items: baseline; justify-content: space-between; gap: var(--s-3); }
.calc-opt-head b { font-weight: 600; }
.calc-opt-head .mark { color: var(--ink); }
.calc-opt-head .mark-word { font-size: 17px; }
.calc-opt-head .mark-amazon .mark-word { font-size: 19px; }
.calc-price { flex: none; font-variant-numeric: tabular-nums; font-weight: 600; color: var(--ink); white-space: nowrap; }
.calc-opt-sub { color: var(--graphite); font-size: 14px; }
.calc-count { cursor: default; }
.calc-count::before, .calc-count::after { display: none; }
.calc-count { padding-left: var(--s-4); }
.calc-stepper { display: inline-flex; align-items: center; align-self: flex-end; margin-top: 6px; border: var(--border); border-radius: var(--radius); background: var(--surface); }
.calc-stepper button { width: 36px; height: 36px; border: 0; background: none; font: 500 18px/1 var(--font-body); color: var(--ink); cursor: pointer; }
.calc-stepper button:hover { background: var(--stone); }
.calc-stepper output { min-width: 28px; text-align: center; font-variant-numeric: tabular-nums; font-weight: 600; }
.calc-sum { position: sticky; top: calc(var(--nav-h) + 16px); padding: var(--s-5); background: var(--surface); border: var(--border); border-radius: var(--radius); }
.calc-sum-label { margin: 0 0 var(--s-2); font-size: var(--fs-caption); text-transform: uppercase; letter-spacing: var(--track-eyebrow); font-weight: 600; color: var(--mist); max-width: none; }
.calc-total { margin: 0; font: 500 clamp(40px, 4vw, 56px)/1 var(--font-head); color: var(--ink); letter-spacing: -0.01em; font-variant-numeric: tabular-nums; }
.calc-days { margin: var(--s-2) 0 var(--s-4); font-size: var(--fs-small); color: var(--graphite); }
.calc-lines { margin: 0 0 var(--s-4); padding: 0; list-style: none; border-top: var(--border); }
.calc-lines li { display: flex; justify-content: space-between; gap: var(--s-3); padding: 7px 0; border-bottom: var(--border); font-size: 14px; color: var(--graphite); }
.calc-lines b { font-weight: 500; color: var(--ink); font-variant-numeric: tabular-nums; white-space: nowrap; }
.calc-sum .btn { width: 100%; }
.calc-preview { margin-top: var(--s-5); padding-top: var(--s-4); border-top: var(--border); }
.calc-preview-title { margin: 0 0 var(--s-3); font-size: var(--fs-caption); text-transform: uppercase; letter-spacing: var(--track-eyebrow); font-weight: 600; color: var(--mist); max-width: none; }
.pv { display: grid; grid-template-columns: 92px minmax(0, 1fr); gap: var(--s-3); align-items: center; padding: 8px 0; border-bottom: 1px dashed var(--line); opacity: .28; filter: grayscale(1); transition: opacity 200ms ease, filter 200ms ease; }
.pv.is-on { opacity: 1; filter: none; }
.pv-label { font-size: 13px; color: var(--graphite); }
.pv-grid { display: grid; gap: 3px; }
.pv-8 { grid-template-columns: repeat(8, minmax(0, 1fr)); }
.pv-4 { grid-template-columns: repeat(4, minmax(0, 1fr)); }
.pv-3 { grid-template-columns: repeat(3, minmax(0, 1fr)); max-width: 60%; }
.pv-grid img { width: 100%; aspect-ratio: 1; object-fit: cover; border: var(--border); border-radius: 2px; background: #fff; }
.pv-aplus-grid { grid-template-columns: repeat(3, minmax(0, 1fr)) 1fr; grid-template-rows: auto auto; }
.pv-aplus-grid .pv-wide { grid-column: 1 / 4; aspect-ratio: 1464 / 600; }
.pv-aplus-grid .pv-tall { grid-column: 4; grid-row: 1 / 3; aspect-ratio: 362 / 453; height: 100%; }
.pv-sheet { display: flex; flex-direction: column; gap: 4px; width: 46%; padding: 8px; border: var(--border); border-radius: 2px; background: #fff; }
.pv-sheet i { display: block; height: 4px; border-radius: 2px; background: var(--line); }
.pv-sheet i:first-child { width: 60%; height: 6px; background: var(--graphite); }
.pv-sheet i:nth-child(3) { width: 85%; }
.pv-sheet i:nth-child(5) { width: 70%; }
.pv-page { display: block; width: 34%; overflow: hidden; aspect-ratio: 390 / 420; border: var(--border); border-radius: 4px; background: #fff; }
.pv-page img { width: 100%; height: auto; }
.calc-note { margin: var(--s-6) 0 0; font-size: var(--fs-caption); line-height: 1.5; color: var(--mist); max-width: 80ch; }
@media (max-width: 1023px) {
  .calc-grid { grid-template-columns: minmax(0, 1fr); gap: var(--s-6); }
  .calc-sum { position: static; }
  .calc-cases { grid-template-columns: repeat(3, minmax(0, 1fr)); }
}
@media (max-width: 719px) {
  .calc-opts-3, .calc-opts-2 { grid-template-columns: minmax(0, 1fr); }
  .calc-cases { gap: var(--s-2); }
  .calc-case { font-size: 11px; }
  .pv { grid-template-columns: 72px minmax(0, 1fr); }
}
/* calculator: what the thing is, and a live example from the chosen case inside every option */
.calc-what { font-size: 14px; line-height: 1.45; color: var(--graphite); }
.calc-ex { display: flex; align-items: center; flex-wrap: wrap; gap: 6px 10px; margin-top: 4px; }
.calc-ex img { width: 44px; height: 44px; object-fit: cover; border: var(--border); border-radius: 2px; background: #fff; }
.calc-ex img[hidden] { display: none; }
.calc-ex-link { font-size: 13px; font-weight: 500; color: var(--accent); text-decoration: none; white-space: nowrap; }
.calc-ex-link:hover { text-decoration: underline; }
.calc-title { flex: 1 1 100%; padding: 6px 8px; border: var(--border); border-radius: 2px; background: #fff; font: 400 12px/1.35 var(--font-store); color: var(--store-ink, #111); }
.calc-opt[role="button"]:focus-visible { outline: 2px solid var(--focus); outline-offset: 2px; }
.calc-case-note { margin: var(--s-3) 0 0; font-size: var(--fs-caption); line-height: 1.45; color: var(--mist); max-width: none; }
.calc-opt-head .mark { flex: 1 1 auto; }

/* calculator preview rows are buttons: tap to see the files large */
.calc-preview .pv { width: 100%; border: 0; border-bottom: 1px dashed var(--line); background: none; font: inherit; color: inherit; text-align: left; cursor: zoom-in; }
.calc-preview .pv:hover { background: var(--stone); }
.calc-preview .pv:focus-visible { outline: 2px solid var(--focus); outline-offset: -2px; }
.calc-preview-hint { display: block; margin-top: 2px; font-weight: 400; text-transform: none; letter-spacing: 0; color: var(--mist); }
html.viewer-open, html.viewer-open body { overflow: hidden; }

/* the viewer: dark full-screen window, one file per screen, swipe on phones, arrows and a counter */
.cv { position: fixed; inset: 0; width: 100vw; height: 100vh; max-width: none; max-height: none; margin: 0; padding: 0; border: 0; background: rgba(12, 12, 14, .97); color: #F2F1EE; }
.cv:modal { inset: 0; width: 100vw; height: 100vh; max-width: none; max-height: none; overflow: hidden; }
.cv::backdrop { background: transparent; }
.cv-head { display: flex; align-items: center; justify-content: space-between; gap: var(--s-4); height: 56px; padding: 0 var(--s-5); }
.cv-title { margin: 0; font-size: var(--fs-small); color: #C9C8C4; max-width: none; }
.cv-title b { font-weight: 600; color: #fff; }
.cv-close { height: 36px; padding: 0 14px; border: 1px solid rgba(255, 255, 255, .25); border-radius: var(--radius); background: rgba(22, 22, 24, .85); color: #fff; font: 500 14px/1 var(--font-body); cursor: pointer; }
.cv-strip { display: flex; height: calc(100vh - 56px - 84px); overflow-x: auto; overflow-y: hidden; scroll-snap-type: x mandatory; scrollbar-width: none; overscroll-behavior-x: contain; }
.cv-strip::-webkit-scrollbar { display: none; }
.cv-item { display: flex; flex: 0 0 100%; align-items: center; justify-content: center; margin: 0; padding: 0 var(--s-5); scroll-snap-align: start; scroll-snap-stop: always; }
.cv-item img { max-width: min(100%, 1200px); max-height: 100%; width: auto; height: auto; object-fit: contain; border: 1px solid rgba(255, 255, 255, .12); background: #fff; }
.cv-text { height: calc(100vh - 56px - 84px); overflow-y: auto; padding: var(--s-4) var(--s-5); max-width: 760px; margin: 0 auto; }
.cv-label { margin: var(--s-4) 0 var(--s-1); font-size: var(--fs-eyebrow); font-weight: 600; letter-spacing: var(--track-eyebrow); text-transform: uppercase; color: #9A9AA0; max-width: none; }
.cv-copy { margin: 0; padding: 12px 14px; background: #fff; color: #111; font: 400 15px/1.5 var(--font-store); border-radius: 3px; max-width: none; }
.cv-bullets { list-style: disc; padding-left: 32px; }
.cv-bullets li { margin: 0 0 6px; }
.cv-more { margin: var(--s-4) 0 0; font-size: var(--fs-caption); color: #9A9AA0; max-width: none; }
.cv-foot { display: flex; align-items: center; gap: var(--s-3); height: 84px; padding: 0 var(--s-5); border-top: 1px solid rgba(255, 255, 255, .1); }
.cv-btn { width: 44px; height: 44px; border: 1px solid rgba(255, 255, 255, .25); border-radius: var(--radius); background: rgba(22, 22, 24, .85); color: #fff; font: 500 16px/1 var(--font-body); cursor: pointer; }
.cv-btn:disabled { opacity: .3; cursor: default; }
.cv-counter { margin: 0; min-width: 64px; font-size: var(--fs-caption); color: #9A9AA0; text-align: center; max-width: none; font-variant-numeric: tabular-nums; }
.cv-page { margin-left: auto; font-size: var(--fs-small); color: #9DB4E8; text-decoration: none; white-space: nowrap; }
.cv-page:hover { text-decoration: underline; color: #B7C8F0; }
.cv-add { height: 44px; padding: 0 18px; background: #F2F1EE; color: #161618; border: 0; }
.cv-add.is-added { background: transparent; color: #F2F1EE; border: 1px solid rgba(255, 255, 255, .4); }
.cv-add:disabled { opacity: .6; }
@media (max-width: 719px) {
  .cv-head { height: 52px; padding: 0 var(--s-4); }
  .cv-title { font-size: 13px; }
  .cv-strip, .cv-text { height: calc(100vh - 52px - 132px); }
  .cv-item { padding: 0 var(--s-3); }
  .cv-foot { flex-wrap: wrap; height: 132px; padding: 10px var(--s-4); gap: 8px 10px; }
  .cv-page { flex: 1 1 100%; order: 3; margin: 0; white-space: normal; font-size: 13px; }
  .cv-add { flex: 1 1 auto; order: 2; margin-left: auto; padding: 0 14px; font-size: 14px; }
}

/* channel marks: the icon in the channel's own colour, the word in ink (21.10.2026, Volodya: colour and order) */
.mark-smile { color: #FF9900; }
.mark-spark { color: #FFB81C; }
.mark-bag { color: #5E8E3E; }
.mark-note { color: var(--ink); }

/* packages: one frame for every visual, so titles, prices and buttons line up across the three cards */
.pkg-visual { height: 184px; margin: 0 0 var(--s-5); overflow: hidden; }
.pkg-v1 { grid-template-rows: repeat(2, minmax(0, 1fr)); height: 184px; gap: 6px; }
.pkg-v1 img { height: 100%; aspect-ratio: auto; }
.pkg-v2 { gap: 6px; }
.pkg-v2-wide { height: 106px; aspect-ratio: auto; object-fit: cover; }
.pkg-v2-row img { height: 72px; aspect-ratio: auto; object-fit: cover; }
.pkg-v3 { aspect-ratio: auto; height: 184px; }
.pkg-v3 img { height: auto; margin-top: -13%; }  /* the frame starts below the search field, at the breadcrumbs */
.pkg-bring { margin: var(--s-4) 0 0; font-size: var(--fs-small); color: var(--graphite); }
.pkg-foot { display: flex; flex-direction: column; gap: var(--s-3); }
.pkg-foot .price { margin: 0; }
.pkg-pick { margin: 0; }

/* email line everywhere: the copy button is an icon with a tooltip, not a word (21.10.2026) */
.copy-email[data-icon] { display: inline-flex; align-items: center; justify-content: center; width: 36px; height: 36px; padding: 0; border: 1px solid var(--line); border-radius: var(--radius); background: var(--surface); color: var(--graphite); cursor: pointer; }
.copy-email[data-icon]:hover { border-color: var(--graphite); color: var(--ink); }
.copy-email[data-icon] svg { width: 18px; height: 18px; }
.copy-email[data-icon] .ico-done { display: none; }
.copy-email[data-icon].is-copied { background: var(--accent-tint); border-color: var(--accent); color: var(--accent); }
.copy-email[data-icon].is-copied svg:not(.ico-done) { display: none; }
.copy-email[data-icon].is-copied .ico-done { display: block; }
.band-ink .copy-email[data-icon] { background: transparent; border-color: var(--on-ink-line); color: var(--on-ink); }
.calc-tiers { white-space: normal; font-size: 13px; font-weight: 500; text-align: right; color: var(--graphite); max-width: 60%; }
@media (max-width: 719px) { .calc-qty .calc-opt-head { flex-wrap: wrap; } .calc-tiers { max-width: none; text-align: left; } }

/* ---- first screen (22.10.2026): the headline with the marketplace marks, the listing's image block beside it ---- */
.hero2 { padding: var(--s-6) 0 var(--s-7); overflow: hidden; }
.hero2-grid { display: grid; grid-template-columns: minmax(0, 0.82fr) minmax(0, 1.18fr); gap: var(--s-6) var(--s-7); align-items: center; }
.hero2-text { display: flex; flex-direction: column; gap: var(--s-4); }
.hero2-text h1 { margin: 0; font-size: clamp(34px, 4vw, 56px); line-height: 1.08; }
.hero2-lead { display: block; margin-bottom: 0.25em; }
.hero2-marks { display: flex; flex-direction: column; align-items: flex-start; gap: 10px; color: var(--ink); }  /* 22.10 (night): two rows, each packed to the left – Walmart sits next to Amazon */
.hero2-marks .mark-row { display: inline-flex; align-items: baseline; gap: 28px; }
.hero2-marks .mark { display: inline-flex; align-items: baseline; gap: 8px; }
.hero2-marks .mark-spark, .hero2-marks .mark-note, .hero2-marks .mark-shopify svg { align-self: center; }
.hero2-marks .mark-word { font-size: clamp(24px, 2.4vw, 34px); }
.hero2-marks .mark-amazon .mark-word { font-size: clamp(27px, 2.7vw, 38px); }
.hero2-marks .mark-smile { width: 96px; height: 20px; margin-top: -2px; }
.hero2-marks .mark-spark, .hero2-marks .mark-note { width: 30px; height: 30px; }
.hero2-marks .mark-shopify svg { width: 28px; height: 28px; }
.hero2-sub { margin: 0; font-size: 17px; line-height: 1.45; color: var(--graphite); max-width: 40ch; }
.hero2-actions { display: flex; flex-wrap: wrap; align-items: center; gap: var(--s-4) var(--s-5); margin-top: var(--s-2); }
.hero2-down { white-space: nowrap; }
.pdp-tab-more { color: var(--ink); text-decoration: none; }
.pdp-tab-more:hover { border-bottom-color: var(--ink); }
.pdp { display: flex; flex-direction: column; gap: 12px; min-width: 0; }
.pdp-tabs { display: flex; flex-wrap: wrap; gap: 4px 18px; }
.pdp-tab { padding: 4px 0; border: 0; border-bottom: 1px solid transparent; background: none; font-family: var(--font-body); font-size: 14px; font-weight: 500; line-height: 1.3; color: var(--graphite); cursor: pointer; transition: color var(--t-fast), border-color var(--t-fast); }
.pdp-tab:hover { color: var(--ink); }
.pdp-tab.is-on { color: var(--ink); border-bottom-color: var(--ink); }
.pdp-gallery { position: relative; display: grid; grid-template-columns: 56px minmax(0, 1fr); gap: 12px; align-items: start; }
.pdp-gallery, .pdp-caption { transition: opacity 0.28s ease; }
.pdp.is-switching .pdp-gallery, .pdp.is-switching .pdp-caption { opacity: 0; }
@media (prefers-reduced-motion: reduce) { .pdp-gallery, .pdp-caption { transition: none; } }
.pdp-rail { display: flex; flex-direction: column; gap: 8px; }
.pdp-thumb { width: 56px; height: 56px; padding: 0; border: 1px solid var(--line); border-radius: 6px; overflow: hidden; background: var(--surface); cursor: pointer; transition: border-color var(--t-fast), box-shadow var(--t-fast); }
.pdp-thumb img { width: 100%; height: 100%; object-fit: cover; }
.pdp-thumb:hover { border-color: var(--graphite); }
.pdp-thumb.is-on { border-color: var(--ink); box-shadow: 0 0 0 1px var(--ink); }
.pdp-track { display: flex; overflow-x: hidden; scroll-snap-type: x mandatory; border-radius: var(--radius); border: var(--border); background: var(--surface); }
.pdp-slide { flex: 0 0 100%; min-width: 0; display: block; scroll-snap-align: start; }
.pdp-slide img { width: 100%; height: auto; aspect-ratio: 1; object-fit: contain; }
.pdp-count { position: absolute; right: 12px; bottom: 12px; padding: 4px 9px; border-radius: 999px; background: rgba(250, 249, 246, 0.92); font-size: 12.5px; line-height: 1.2; color: var(--graphite); pointer-events: none; }
.pdp-caption { margin: 0; font-size: 14px; line-height: 1.45; color: var(--graphite); max-width: none; }
.pdp-caption a { color: var(--ink); }
.pdp-hint { color: var(--mist); }
@media (max-width: 1023px) {
  .hero2-grid { grid-template-columns: minmax(0, 1fr); }
  .pdp-gallery { grid-template-columns: minmax(0, 1fr); }
  .pdp-rail { display: none; }
  .pdp-track { overflow-x: auto; scrollbar-width: none; -webkit-overflow-scrolling: touch; }
  .pdp-track::-webkit-scrollbar { display: none; }
  .pdp-tabs { flex-wrap: nowrap; overflow-x: auto; scrollbar-width: none; gap: 0 18px; margin-inline: calc(-1 * var(--gutter)); padding-inline: var(--gutter); }
  .pdp-tabs::-webkit-scrollbar { display: none; }
  .pdp-tab { flex: 0 0 auto; }
  .pdp-hint { display: none; }
}
@media (max-width: 719px) {
  .hero2 { padding-top: var(--s-5); }
  .hero2-text h1 { font-size: 32px; }
  .hero2-marks { gap: 8px; }
  .hero2-marks .mark-row { gap: 22px; }
  .hero2-marks .mark-word { font-size: 22px; }
  .hero2-marks .mark-amazon .mark-word { font-size: 24px; }
  .hero2-marks .mark-smile { width: 72px; height: 16px; }
  .hero2-marks .mark-spark, .hero2-marks .mark-note, .hero2-marks .mark-shopify svg { width: 22px; height: 22px; }
  .hero2-actions { width: 100%; }
  .hero2-actions .btn { flex: 1 1 100%; }
  .pdp-track { margin-inline: calc(-1 * var(--gutter)); border-radius: 0; border-inline: 0; }
  .pdp-count { right: 12px; }
}